The goal of this paper is to discuss some of the results in [31] and [32] and expand upon the work there by proving a global weak existence result as well as a first bubbling analysis in finite time. In addition, an alternative local existence proof is presented based on a fixedpoint argument. This leads to two possible outlooks until a conjecture by Sire, Wei and Zheng is settled, see [27]: Either there always exists a global smooth solution (thus the solution constructed here is actually as regular as desired) or finite-time bubbling may occur in a similar way as for the harmonic gradient flow.In addition, in this paper, we give a brief summary of gradient flows, in particular the harmonic and half-harmonic one and we draw similarities between the two cases. For clarity, we restrict to the case of spherical target manifolds, but our entire discussion extends after taking care of technical details to arbitrary closed target manifolds.