“…Therefore, to attain high quantum efficiencies suitable for successful technological implementation, the luminescence behavior of these crystalline materials needs to be controlled requiring an understanding of the excited states in the solid-state phase. Accordingly, widespread theoretical and experimental attention has been focused on the mechanism of the electronic excitations in organic solids, predominantly described by Frenkel excitons as a superposition of localized excitations. − Throughout the years, researchers have utilized the simple model developed over six decades ago by Kasha and co-workers , to understand the photophysics of dimers, as such, molecular dimers stacked in a “side-by-side” fashion result in a positive Coulomb coupling and exhibit a blue-shifted absorption maximum accompanied with a suppressed radiative decay rate and are known as H-aggregates, whereas those packed in a “head-to-tail” configuration exhibit a negative Coulomb coupling leading to a red-shifted absorption maximum and enhanced radiative decay rate and are referred as J-aggregates . One can shift between H- and J-aggregations through altering the slip or angle between the molecules, and accordingly, many groups have utilized this strategy to generate H- or J-aggregated structures. , It is important to note that the difference in the photoluminescence between H- and J-aggregates is related to the radiative decay rates but not to the total emission quantum yield.…”