The public sector faces severe challenges in many countries due to their ageing populations. Healthcare demands exceed available resources, and related issues are cross-sectoral (Eimhjellen & Loga, 2017). In search of new solutions, governments stress opportunities to strengthen voluntary contributions in areas where public solutions prove inadequate (Andfossen, 2016;Eimhjellen & Loga, 2017). Voluntary assistance is defined as unpaid effort made on behalf of voluntary organisations, municipality services and/or businesses by volunteers seeking to help people in need (Lorentzen