“…This adaptation is connected to the emergence of “community heritage” (Waterton and Watson ), “participatory museums” (Simon ), “participative mapping” (Risler and Ares ), “public archaeology” (Schadla‐Hall ), “public history” (Ashton and Kean ), “communitarian archaeology” (Merriman ), or “public folklore” (Baron and Spitzer ). The so‐called critical heritage studies have in turn identified the fractures derived from systems of heritage management, which often lead to patronizing attitudes that divide communities, scholars, technicians, and heritage institutions (Alonso González ; Sánchez‐Carretero ). Instead of leading to the desired outcomes imagined in EU reports, heritage management frequently reproduces social divisions and exclusions, and experts often find themselves needing to “educate” people in heritage values and to initiate them in the “heritage crusade” (Lowenthal ).…”