From Brazil to the United Kingdom, 2016 was a critical year in global politics. Heritage, ethics and the way that archaeologists relate to the public were and will all be affected, and it is time to reflect critically on the phenomenon of ‘reactionary populism’ and how it affects the practice and theory of archaeology. ‘Reactionary populism’ can be defined as a political form that is anti-liberal in terms of identity politics (e.g. multiculturalism, abortion rights, minority rights, religious freedom), but liberal in economic policies. It is characterised by nationalism, racism and anti-intellectualism, and as Judith Butler states in a recent interview, it wants “to restore an earlier state of society, driven by nostalgia or a perceived loss of privilege” (Soloveitchik 2016). Our intention here is to argue that the liberal, multi-vocal model of the social sciences and the humanities is no longer a viable option. Instead, we ask our colleagues to embrace an archaeology that is ready to intervene in wider public debates not limited to issues of heritage or of local relevance, is not afraid of defending its expert knowledge in the public arena, and is committed to reflective, critical teaching.

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Similar to other foods, the concept of natural wine is much debated due to the lack of a clear and regulated definition, leading to a proliferation of heterogeneous norms and standards proposed from different natural wine associations at national levels. The current study explored the aspects which mediate individuals’ information and perception of natural wine, and the rationale behind natural wine consumption behavior among Italian (n = 501) and Spanish (n = 527) regular wine consumers. The results reveal a quite low self-reported degree of perceived information by Italian respondents and slightly higher levels among Spanish ones. The key drivers of natural wine consumption in both countries are wine consumption frequency, information, and natural product interest. In contrast, higher wine involvement levels decrease natural wine consumption frequency in both Italy and Spain. The findings also show that different perceptions lead to diverse motivations, suggesting the need for more homogeneous standards to mitigate the level of information asymmetry currently on the market.