Why consumers drink natural wine? Consumer perception and information about natural wine

Abstract

Similar to other foods, the concept of natural wine is much debated due to the lack of a clear and regulated definition, leading to a proliferation of heterogeneous norms and standards proposed from different natural wine associations at national levels. The current study explored the aspects which mediate individuals’ information and perception of natural wine, and the rationale behind natural wine consumption behavior among Italian (n = 501) and Spanish (n = 527) regular wine consumers. The results reveal a quite low self-reported degree of perceived information by Italian respondents and slightly higher levels among Spanish ones. The key drivers of natural wine consumption in both countries are wine consumption frequency, information, and natural product interest. In contrast, higher wine involvement levels decrease natural wine consumption frequency in both Italy and Spain. The findings also show that different perceptions lead to diverse motivations, suggesting the need for more homogeneous standards to mitigate the level of information asymmetry currently on the market.

Certification of Natural Wine: Policy Controversies and Future Prospects

“…As a result of this controversy, consumers tend to confuse NW with wines without sulfites (D'amico et al, 2016;Amato et al, 2017), as well as organic, and biodynamic (Jones and Grandjean, 2018). Nonetheless, it has been shown that consumers acquainted with NW are willing to pay more for it, in various contexts (Galati et al, 2019;Migliore et al, 2020;Vecchio et al, 2021).…”

Consumers' perception of products with geographical indications in Serbia

“…Istraživanje Goudis i Skuras (2020) ukazuje da grčki potrošači imaju visok nivo svesti i informisanosti o oznakama geografskog porekla koje se ogleda u mogućnosti prepoznavanja određenih simbola ili oznaka kvaliteta na tržištu. Potrošačima u Italiji sa višim nivoom znanja oznake predstavljaju glavni motiv u procesu kupovine i osnov za donošenje odluka (Vecchio & Annunziata, 2011). Prema istraživanju Wilson (2002) italijanski, grčki i francuski ispitanici više su upućeni u sistem oznaka geografskog porekla u poređenju sa ispitanicima u severnoevropskim zemljama.…”

The role of expert judgments in wine quality assessment: the mismatch between chemical, sensorial and extrinsic cues

“…Consumers in developed countries have become more informed, critical and demanding in their food choices, with an expanding tendency to demand sustainable, organic and natural wines (Alonso Gonz alez and Parga-Dans, 2020a;Grunert, 2005;Halkier et al, 2007), and a growing willingness to pay for them (Costanigro et al, 2014;Lanfranchi et al, 2020;Saliba et al, 2013). Research shows that consumers are increasingly committed to healthy eating habits and more willing to pay for wines that are healthy, sustainable, local, responsible, etc (Vecchio et al, 2021). Similarly, producers are trying to differentiate…”

“…, 2013). Research shows that consumers are increasingly committed to healthy eating habits and more willing to pay for wines that are healthy, sustainable, local, responsible, etc (Vecchio et al. , 2021).…”