“…To overcome these problems personalized intelligent techniques have to be implemented to enable the development of an open Adaptive Personalized Mobile Web (Brusilovsky, & Nejdl, 2004), with fundamental characteristics the directness, high connectivity speed, reliability, availability, context-awareness, broadband connection, interoperability, transparency and scalability, expandability, effectiveness, efficiency, personalization, security and privacy (Lankhorst et al, 2002;O'Connor et al, 2004;Volokh, 2000;Korkea-aho, 2000).…”