The study was dedicated to the research of perception of the axiological and semantic codes embedded in the behavior of characters of popular cartoons by children and young people: Well, Just You Wait! (Nu, pogodi!) (Soviet Union) and Tom and Jerry (USA). Cartoons constituted an important part of the information environment wherein formation of personality originated. The hypothesis that children of primary school age had reduced ability to distinguish categories of axiological and semantic codes of the characters of animated discourse, if the cartoon characters impersonated the functional differences associated with the juxtaposition of "big and strong"-"small and weak", was verified. The study involved 126 junior schoolchildren and 126 students. The test persons evaluated the images of the four main characters of the two cartoons: Well, Just You Wait! and Tom and Jerry on psycho-semantic scales. The results were statistically processed using factor analysis and the Mann-Whitney non-parametric U-test. It emerged that younger schoolchildren perceived anthropomorphic cartoon characters on the basis of traditional functions inherent to fairytale characters, namely: 'big, strong, bad'-'small, weak, good.' Moral and ethical peculiarities of the characters' behavior that implemented the axiological and semantic code of the character's image, were not differentiated by children. At the same time, the representatives of young people revealed fine differentiation in the assessment of characters' images, their mettle and moral and ethical focus of behavior. Thus, it was demonstrated that the genre of animation, with its form of the culture of laughter, may alleviate the difference in perception and evaluation of the behavior of characters from the standpoint of moral standard by children of primary school age. Children's viewing of cartoons should be accompanied by a discussion of characters' actions and commented on their moral and ethical essence with adult participation. Keywords: children's perception of animated discourse, cartoon characters, categories of good and evil, archetype.