2020
DOI: 10.32474/mams.2020.02.000137
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From Business Intelligence to Artificial Intelligence

Abstract: With today's growing information and overloading of its volume based on tremendous size of data growing to the level of big data, Business Intelligence (BI) is not enough to handle any day-to-day business operation of any enterprises. It is becoming tremendously difficult to analyze the huge amounts of data that contain the information and makes it very strenuous and inconvenient to introduce an appropriate methodology of decision-making fast enough to the point that it can be, considered as real time, a metho… Show more

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Cited by 14 publications
(10 citation statements)
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“…Organizations recognize the importance of upskilling and reskilling initiatives, fostering a proactive approach to the changing employment landscape. The automation-driven job transformation is not just about adapting to technological changes but embracing a future where humans and machines collaborate synergistically, creating a workforce that is agile, innovative, and capable of harnessing the full potential of AI-driven automation [4][5][6].…”
Section: Automation and Job Transformationmentioning
confidence: 99%
See 1 more Smart Citation
“…Organizations recognize the importance of upskilling and reskilling initiatives, fostering a proactive approach to the changing employment landscape. The automation-driven job transformation is not just about adapting to technological changes but embracing a future where humans and machines collaborate synergistically, creating a workforce that is agile, innovative, and capable of harnessing the full potential of AI-driven automation [4][5][6].…”
Section: Automation and Job Transformationmentioning
confidence: 99%
“…In retail and healthcare industries, AI algorithms are at the forefront of creating tailored and immersive interactions for customers. This personalized approach is redefining the customer experience landscape, allowing businesses to move beyond a one-size-fitsall model to cater to individual consumers' unique preferences and needs [1][2][3][4][5][6].…”
Section: Personalization and Customer Experiencementioning
confidence: 99%
“…It involves the integration of various strategies, technologies, and tools to transform raw data into valuable information that drives organizational performance and competitiveness. The process of BI starts with data collection, where relevant data is gathered from multiple sources, both internal (such as databases, enterprise systems, and transactional systems) and external (such as market research reports, social media, and customer feedback) [3] . This data is then processed through data integration, where it is consolidated, cleansed, and transformed into a consistent and usable format.…”
Section: A Definition Of Business Intelligence (Bi)mentioning
confidence: 99%
“…patterns and trends to forecast and estimate future trends, behaviors, or events [3] . Predictive analytics has become an essential component of BI, enabling organizations to gain valuable insights, make informed decisions, and improve their business strategies.…”
Section: B Predictive Analyticsmentioning
confidence: 99%
“…Making computers smarter is the goal of artificial intelligence which is a branch of computer science (Zohuri & Moghaddam, 2020). Learning is one of the fundamental prerequisites for any cognitive behavior (Garcia-Pelegrin et al, 2022).…”
Section: Introductionmentioning
confidence: 99%