From corporate environmental responsibility to purchase intention of Chinese buyers: The mediation role of relationship quality

Xu, Mingze; Lai, Ivan Ka Wai; Tang, Huajun

doi:10.1002/cb.1857

Cited by 5 publications

(5 citation statements)

References 72 publications

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“…In the marketing context, the findings of this study support previous research that explored the roles of producers, retailers and consumers in affecting channel performance [100]. However, the findings of this study demonstrate an irrelevant result to previous studies indicating that satisfaction, trust and commitment, as a subset of relationship quality, have a positive mediating effect on the relationship between corporate environmental responsibility and consumer purchase intentions [16]. Therefore satisfaction, trust, and commitment play an essential role in mediating effect of the retailer-consumer relationship quality on the relationship between producer's environmental performances on consumer's environmental attitudes.…”

Section: Implication To Theorysupporting

confidence: 79%

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Impact of Producer’s Environmental Performance on Consumers and Retailers Simultaneously in the Indonesian Retail Environment

et al. 2022

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Producers improve environmental performance to reduce the release of post-production waste. The positive environmental performance of producers is expected to influence consumer environmental attitudes positively, specifically toward post-consumption waste. However, research is deficient in exploring the impact of producer environmental performance (PEP) on retailer-consumer relationship quality (RCRQ) and consumer purchasing behavior (CPB) simultaneously to drive consumer environmental attitude (CEA) in the retail environment. Therefore, this study aims to examine the effect of PEP on RCRQ and CPB simultaneously to drive CEA in the retail environment. The survey was conducted at 17 retail outlets for 150 consumers of lubricant producers in the industrial city of Gresik, Indonesia. Partial Least Square analysis indicates that consumers perceive PEP has positive effects on CEA, but negatively affects RCRQ and positively affects CPB. Thereby, CPB has a more significant positive effect than RCRQ on CEA. Although RCRQ and CPB have significant positive total effects, CPB has a more significant indirect effect than RCRQ in mediating the effect of PEP on CEA. This study provides actionable guidance to reduce the negative impact of PEP on RCRQ to enhance the mediating role of RCRQ for more positive consumer environmental attitudes.

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Section: Implication To Theorysupporting

confidence: 79%

“…In the retail environment, the quality of the retailer-consumer relationship plays an essential role in promoting corporate environmental responsibility to encourage consumers' purchase intention [16]. Therefore, consumer attitudes and behavior can benefit retailers to build relationships with consumers [17].…”

Section: Introductionmentioning

confidence: 99%

Impact of Producer’s Environmental Performance on Consumers and Retailers Simultaneously in the Indonesian Retail Environment

et al. 2022

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“…Dash et al (2021) found in event of the perceived value outperforms the buying cost; consumers would be highly satisfied and positively incline toward intention to buy. Similarly, in a related study, Xu et al (2021) argued that satisfied buyers are likely to find their sellers are more reliable and worth an increased commitment to them. Hence, satisfied buyers are likely to have greater intentions to repurchase.…”

Section: The Relationship Between Customer Satisfaction and Purchase ...mentioning

confidence: 93%

Corporate social responsibility during the COVID-19 pandemic: a sequential mediation analysis

Salam

Bajaba

2021

SRJ

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Purpose This paper aims to examine the influence of perceived corporate social responsibility (CSR) on purchase intention in the short-term and corporate reputation in the long-term while taking into consideration of the mediating role of brand image and customer satisfaction. Design/methodology/approach The research sample comprising 482 participants was selected at random. Hierarchical multiple regression and the PROCESS Macro for SPSS were used to test the proposed hypotheses. Findings Perceived CSR was found to have significant direct and mediated effects of purchase intention and corporate reputation through brand image and customer satisfaction. The proposed causal chain is pivotal for understanding how CSR perceptions influence, as well as shape purchase intention and perceived reputation. Research limitations/implications There are three major implications. First, it is important for consumers to be able to perceive CSR initiatives, to consider them as a strategic investment. Second, firms must develop strategies that promote CSR as being positive for society and the environment, as well as for the firm. Third, perceived CSR is an important predictor in the causal chain of relationships that promote brand image and customer satisfaction, which contributes to reputation and purchase intention. One of the major limitations of this study, although COVID-19 is an ongoing global pandemic in this study, is that cross-sectional data were collected within a single economy. Hence, a longitudinal study with samples from other economies in the region may be conducted to compare and generalize the findings. Social implications At a time when corporate objectives are predominantly designed to satisfy stakeholder interests and to increase return on investment, there is mounting social pressure on shifting managerial mindsets to address issues such as poverty, health and well-being, education for all, social equality, unhealthy consumption, hedonic advertisements, global peace and environmental concerns. Marketing has been criticized for its narrow focus on fulfilling the social needs of a particular target market while ignoring society at large, and this study argues that, through responsible marketing, firms can improve their reputation and at the same time can promote sustainable living. Originality/value Direct and mediated relationships that have previously been studied separately are considered together in a serially mediated unified model. This approach provides a better understanding of how perceived CSR can transform purchase intention and reputation.

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“…Therefore, we add the construct of relationship proneness as an exogenous variable in a theoretical model. Previous research has also discussed that customers’ behavioural intentions are influenced by their satisfaction and level of trust in their relationship with the organization (Xu et al., 2021). Consequently, we investigate the role of customer trust in a satisfaction–behavioural intention link.…”

Section: Introductionmentioning

confidence: 99%

The determinants of retail customers' purchase intent

Menidjel

Bilgihan

2022

Int J Consumer Studies

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Despite the growing attention on enhancing purchase intent, there is no coherent framework for determining retail customers’ purchase intent. This study aims to contribute to marketing theory and practice by proposing and testing a comprehensive theoretical model that incorporates direct, mediating, and moderating relationships among preeminent constructs to produce decisive insight into purchase intent. Partial least squares‐based structural equation modelling (PLS‐SEM) was deployed to test research hypotheses and analyse the data collected from 515 customers. The findings reveal that customer relationship proneness has a positive impact on customer satisfaction, customer trust, and purchase intent. In addition, customer satisfaction is found to have a positive effect on customer trust. Customer trust, in turn, positively affects customer purchase intent. Customer trust fully mediates the association of customer satisfaction and purchase intent and partially mediates the association of relationship proneness and purchase intent. Of our seven selected moderators, only marital status and income moderate the association of customer relationship proneness and customer satisfaction. A customer's tendency to engage in relationships with retailers or brands depends on various factors that are related to customer characteristics. To develop customer loyalty and cultivate long‐term relationships, retailers are recommended to segment their customers based on their respective relationship proneness and relevant demographic characteristics, in particular, marital status and income, and target each segment with customized relationship marketing activities.

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From corporate environmental responsibility to purchase intention of Chinese buyers: The mediation role of relationship quality

Cited by 5 publications

References 72 publications

Impact of Producer’s Environmental Performance on Consumers and Retailers Simultaneously in the Indonesian Retail Environment

Impact of Producer’s Environmental Performance on Consumers and Retailers Simultaneously in the Indonesian Retail Environment

Corporate social responsibility during the COVID-19 pandemic: a sequential mediation analysis

The determinants of retail customers' purchase intent

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