When and how do movements influence policy change? We examine the dynamics leading up to Kennedy's decision to pursue major civil rights legislation in 1963. This marked a key turning point in shifting the executive branch from a timid and gradualist approach. Although it is widely taken for granted that the civil rights movement propelled this shift, how the movement mattered is less clear. While most protest targeted local economic actors, movement influence was exerted at the national level on political actors. Thus, movement influence was indirect. We focus on the relationship between local movement efforts to desegregate public accommodations (restaurants, movie theaters, hotels, etc.) and federal responses to movement demands. Although exchanges between movement actors and the federal government took place throughout the period, the logic of federal response evolved as political actors sought strategies to minimize racial conflict. Specifically, the Kennedy administration shifted to a dual strategy. First, the Department of Justice attempted to promote "voluntary" desegregation by working with executives of national companies and civic groups. Second, administration officials worked with these same groups to build support for major legislation among key interest groups. This shift toward a more assertive and proactive intervention in civil rights stands in contrast to the pessimism regarding the prospects for federal policy only a few months earlier. We examine the logic of this response including the impact of civil rights protest on the administration's policy proposals. 4