Despite the electoral success of Silvio Berlusconi's two political parties, little theoretical and empirical work has been done on Forza Italia (FI) and the Popolo Della Libertà (PDL -People of Freedom).This article aims to fill these gaps. Following a short overview of the history of FI and the PDL, it discusses how scholars have conceived of Forza Italia. Building on the criteria of Joseph LaPalombara and Myron Weiner for the definition of a political party, a first operational definition is then offered of the term most used to classify FI and the PDL: the 'personal party'. On the basis of this, the article considers whether the PDL is another personal party akin to Forza Italia.This is done, first, by briefly considering the party statute and communications and, second, by examining the views expressed in interviews conducted across Italy with PDL elected representatives and ordinary party members.Considering the electoral successes of Silvio Berlusconi's political parties -not to mention the international attention and debates that have surrounded their leader -it is striking how little theoretical and empirical work is available on Forza Italia (FI) and the Popolo Della Libertà (PDL -People of Freedom). Following a number of useful studies in the early years of FI's existence (Hopkin and Paolucci, 1999;Maraffi, 1995;Paolucci, 1999;Poli, 2001), very few attempts have since been made to advance and update our understanding first of Forza Italia and then the PDL as party organisations (e.g. Raniolo, 2006). Moreover, at no time (to my knowledge) have scholars investigated the organisational character of FI and the PDL through interviews with both party representatives and members. Simply put, while we now know a lot about what (allegedly) happens inside Berlusconi's private parties, we know almost nothing about the view from inside his political ones.This article aims to go some way towards filling these theoretical and empirical gaps. After a short overview of the history of FI and the PDL in the first section, the second will discuss how party scholars have conceived of Forza Italia, particularly in terms of its organisation. By adapting the criteria of Joseph LaPalombara and Myron Weiner (1966, pp. 6-7) for the definition of a political party, I will offer an operational definition of the term most used in Italian to classify FI and the PDL: the 'personal party'. On the basis of this definition, in the third and fourth sections the article will consider whether the PDL is, like Forza Italia, another personal party.This will be done by briefly considering the party statute and communications and then by examining the views expressed in face-to-face interviews conducted across Italy between October 2009 and December 2010 with PDL representatives and ordinary party members. In particular, and in line with the definitional criteria proposed in the article for a personal party, I will look at how respondents saw the party's future, its dependence on Berlusconi and its organisation at local level. bs_bs_banner