From e-commerce to m-commerce: An analysis of the user’s experience with different access platforms

Lucas, Gabriel Almeida; Lunardi, Guilherme Lerch; Dolci, Décio Bittencourt

doi:10.1016/j.elerap.2023.101240

Cited by 33 publications

(13 citation statements)

References 46 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Ashraf et al (2017) noted that the higher the perceived value by the customer, the more frequently customers access, increasing the intensity of the quality and quantity of purchases in the MS application. Lucas et al (2023) found that consumers' perceived value significantly impacts the intention to continue using the MS platform. Therefore, it can be concluded that impulsiveness leads to actual purchases to fulfill this eagerness experienced by customers, and perceived value is an essential factor that MS platforms should consider to increase customer engagement and actual buying.…”

Section: Organisms and Behavioral Responsesmentioning

confidence: 99%

“…MS use is consumer behavior affected by their intention to act and influenced by their internal state, such as perceptions, emotions and feelings. However, prior research on MS has only been based on customers purchase intentions and has not examined whether those intentions translate into actual buying behavior (Lucas et al , 2023; Chopdar and Balakrishnan, 2020). Furthermore, actual behavior refers to how people spend their time, money and effort consuming products or services.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

“…Chopdar et al (2022) asserted limited research on the association between perceived value and impulsiveness and how external and consumer-related stimuli impact MS users. In addition, prior studies have found significant differences in the reasons for adopting MS between generational cohorts (Lucas et al, 2023;Molinillo et al, 2022;Goldring and Azab, 2021). Therefore, it is vital to comprehend the perceived value and impulsiveness impact on MS and how they differ among generational cohorts.…”

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Business strategic insight: understanding the impact of perceived value and impulsiveness on consumer response in global mobile shopping

Negash,

Jyun,

Tarhini

et al. 2024

RIBS

View full text Add to dashboard Cite

Purpose This study aims to contribute to the International Business literature by investigating the marketing stimuli that drive impulsiveness and perceived value in mobile shopping (MS) platforms and their impact on consumer response. Design/methodology/approach This study uses a sample of 891 MS platform users and applies structural equation modeling based on the stimulus–organism–response and the consumption value theory. Findings The empirical finding revealed that rewards, recognition, reviews and ratings are the most influential factors driving perceived value. In addition, the results indicated that customized offerings and visually appealing experiences were the most critical factors affecting the state of impulsiveness. This study also highlights the negative impact of the ubiquitous nature of MS on impulse buying behavior, emphasizing the importance of providing consumers with tools to make informed decisions. This study demonstrates a significant positive relationship between perceived value and impulsiveness, influencing MS. Practical implications This study reveals generational differences in the impact of reviews and ratings on perceived value, which can inform businesses’ MS strategies. The results have implications for managers of international firms seeking to optimize their business strategies. Originality/value To the best of the authors’ knowledge, using structural equation modeling, this study is the first to conduct a comprehensive examination of marketing stimuli, impulsiveness and perceived value in MS platforms. It offers businesses strategic insights by identifying rewards, recognition and customized offerings as the key determinants of consumer behavior.

show abstract

Section: Organisms and Behavioral Responsesmentioning

confidence: 99%

Section: Theoretical Backgroundmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Business strategic insight: understanding the impact of perceived value and impulsiveness on consumer response in global mobile shopping

Negash,

Jyun,

Tarhini

et al. 2024

RIBS

View full text Add to dashboard Cite

show abstract

“…Designers should ensure these applications efficiently advise and serve clients without issues. The proposed paradigm aims to increase the adoption of mobile commerce among potential customers (Yoo, 2023;Lucas et al, 2023). They should also focus on maintaining services and expanding commercial activities usingapplications or websites.…”

Section: Practical Implicationsmentioning

confidence: 99%

“…Managers should maintain the privacy of users' financial information; this will help customers trust mobile commerce.Prioritizing the maintenance and growth of mobile commerce services, including enhancing user experience, and increasing commercial transactions, is crucial for businesses (Lucas et al, 2023).Marketers should promote mobile commerce as a seamless continuation of other mobile applications like social media and phone calls. A state-of-the-art interface tailored to user preferences can improve information, system, and service quality.…”

Section: Practical Implicationsmentioning

confidence: 99%

Mobile Commerce Adoption in Malaysia: A Conceptual Framework

Barry,

Haque,

Jan

2024

Open J Econ Commer

View full text Add to dashboard Cite

The high acceptance of mobile commerce transactions among Malaysian consumers has become a major obstacle for mobile commerce providers. This study examines the adoption of mobile commerce in Malaysia, focusing on the influence of information quality, system quality, and service quality on customers' intention to use it. It highlights literature on the relationship between intention and mobile commerce acceptance and the moderating effect of perceived cost. The DeLone and McLean updated IS Success Model is the basis of the proposed research model. The study suggests that mobile commerce providers should create userfriendly websites, provide comprehensive information, and deliver high-quality services to boost consumer acceptance. It is also proposed that perceived cost is moderating the acceptance of mobile commerce. This research contributes to the understanding of mobile commerce adoption and provides insights for mobile commerce providers. Further research is recommended due to its conceptual nature and the need for empirical investigation.

show abstract

“The New Online Normal”: Exploring Online Trends on E-commerce and Internet Use During and After COVID-19 Pandemic

Benavides

2023

Management and Industrial Engineering

View full text Add to dashboard Cite

From e-commerce to m-commerce: An analysis of the user’s experience with different access platforms

Cited by 33 publications

References 46 publications

Business strategic insight: understanding the impact of perceived value and impulsiveness on consumer response in global mobile shopping

Business strategic insight: understanding the impact of perceived value and impulsiveness on consumer response in global mobile shopping

Mobile Commerce Adoption in Malaysia: A Conceptual Framework

“The New Online Normal”: Exploring Online Trends on E-commerce and Internet Use During and After COVID-19 Pandemic

Contact Info

Product

Resources

About