From facts to stories or from stories to facts? Analyzing public relations history in public relations textbooks

Hoy, Peggy; Raaz, Oliver; Wehmeier, Stefan

doi:10.1016/j.pubrev.2006.11.011

Cited by 37 publications

(22 citation statements)

References 12 publications

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“…Barnum's work, then, evolved into what became 100 years later the ethical, professional, and twoway "public relations" model firmly rooted in postwar American business, a perspective that Brown (2003, p. 230) called the "Big Bang Barnum concept. " Hoy et al (2007) found variations of these approaches in their examina-tion of history chapters in 11 public relations textbooks. They attributed this tendency to Bernays whom, they argued, had employed a model of progressive history in an attempt to cleanse the image of public relations, despite the fact that their citation analysis of those texts revealed a notable absence of references to Bernays.…”

Section: Literature Reviewmentioning

confidence: 99%

Removing the Spin: Toward a New Theory of Public Relations History

Lamme

Russell

2009

Journalism & Communication Monographs

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REA4OvwC m SPIN: TOWARD A NEW THEORY OF PIJEL'C &UlTONS h%TORY institutionalization of persuasive organizational communication strategies and techniques. In the process, we seek to correct misunderstandings about public relations history which have (mis)informed public relations theory for more than 20 years and to describe and understand the historical relationship between public relations, the mass media, and the historical contexts in which public relations emerged. By doing so, we seek to depart from what L'Etang (2008, p. 321) called the patterning, or colligation, of history, which can artificially inflate or diminish the historical role of people and events, and "reappraise the criteria used to establish the meaning of value in the field" (Creedon, 1989, p. 29). The effect of these efforts, then, will be to remove the spin-the conscious positioning of public relations history that has heretofore dominated scholarly understanding of the field's development. SIGNIFICANCE TO MASS COMMUNICATIONPublic relations history has been of great interest to disciplines lying outside the mass communication field, such as social history (Ewen, 1996;

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Section: Literature Reviewmentioning

confidence: 99%

Removing the Spin: Toward a New Theory of Public Relations History

Lamme

Russell

2009

Journalism & Communication Monographs

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“…US textbooks by Grunig and Hunt (1984) and Cutlip and Center (1952) (later Cutlip, Center and Broom that appeared in multiple editions) have proved influential in the conceptualisation of the development of PR across the globe and the development of a common historical discourse rationalising the emergence of the field (L’Etang, 2015a). It is worth noting in particular the work of Hoy et al who have logged from quantitative as well as qualitative perspective practices within PR and PR histories in relation to historical research in the field, an approach that helps to build up patterns of influence within the PR historical subfield (see, for example, Hoy et al, 2007; Wehmeier et al, 2009). Their work has aimed to take a comparative analytical approach to uncover discursive constructions of historical evidence.…”

Section: State Of Pr Historymentioning

confidence: 99%

Other voices? The state of public relations history and historiography: Questions, challenges and limitations of ‘national’ histories and historiographies

Fitch

L'Etang

2017

Public Relations Inquiry

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This essay offers an overview of public relations history and historiography, using a review of a recently published book series as a starting point. In offering sometimes previously undocumented national histories and regional and non-US perspectives, National Perspectives on the Development of Public Relations: Other Voices opens up the field. However, the series also raises philosophical and methodological issues regarding the role of history, the positioning of public relations, tensions within the field and public relations’ relationship to societal communication and powerful strategic interests. Scholars have not always grounded their histories within wider historical literature that contextualises the public relations occupation and its role in a particular societal context. We argue that a renewed focus on historiography is needed to better address the influence of US progressivist accounts, the scientisation of western public relations and the narrow confines of the public relations discipline.

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“…As a consequence, we can observe a growing interest in the basic philosophies and purpose of the field. Several overview articles have appeared on the historiography of PR, which examine the frameworks, approaches, and theories of PR's origins and development (Hoy, Raaz, & Wehmeier, 2007;Gower, 2008;L'Etang, 2008;Pearson, 2009;Raaz & Wehmeier, 2011;Vos, 2011;Watson, 2015b). However, PR scholars have remained more interested in education than theory (Bowen, 2009;Wright, 2011).…”

Section: Assessing the History Of Public Relations Thoughtmentioning

confidence: 99%

Reassessing the Relationship between Marketing and Public Relations

Dühring¹

2017

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From facts to stories or from stories to facts? Analyzing public relations history in public relations textbooks

Cited by 37 publications

References 12 publications

Removing the Spin: Toward a New Theory of Public Relations History

Removing the Spin: Toward a New Theory of Public Relations History

Other voices? The state of public relations history and historiography: Questions, challenges and limitations of ‘national’ histories and historiographies

Reassessing the Relationship between Marketing and Public Relations

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