2009 17th IEEE International Requirements Engineering Conference 2009
DOI: 10.1109/re.2009.35
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From Feature Development to Customer Value Creation

Abstract: Marketing experts emphasize that the creation of superior customer value is a key element for companies' success. Understanding how to create value for customers, however, is not trivial in practice. The purpose of this paper is to analyze the role of requirements engineering (RE) in customer value creation. The paper describes experiences gained from six Finnish companies that develop software-intensive products and services for global markets. In practice, the focus of RE activities is mainly on product feat… Show more

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Cited by 17 publications
(10 citation statements)
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References 15 publications
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“…This thesis considers value creation from the customer perspective. The emphasis on the customer perspective requires a software company to take an outsidein view, in which the customer processes are the essence of value creation (Kauppinen et al 2009). The initial step for a company in changing its view from inside-out to outside-in is to gain a deep understanding of the customer valuecreation processes (Payne et al 2008).…”
Section: Analysis Of Customer Processesmentioning
confidence: 99%
See 1 more Smart Citation
“…This thesis considers value creation from the customer perspective. The emphasis on the customer perspective requires a software company to take an outsidein view, in which the customer processes are the essence of value creation (Kauppinen et al 2009). The initial step for a company in changing its view from inside-out to outside-in is to gain a deep understanding of the customer valuecreation processes (Payne et al 2008).…”
Section: Analysis Of Customer Processesmentioning
confidence: 99%
“…In other words, when the roadmapping team perceives the customer needs and future trends to be elusive, they feel more comfortable focusing on technological issues and features instead. As a result, the roadmapping team's focus on features can lead to pitfalls that even decrease customer value (Kauppinen et al 2009). Adding too many features to the product or treating customers and users as one big group are examples of such pitfalls.…”
Section: Rq1: What Kind Of Problems Do Software Companies Have In Solmentioning
confidence: 99%
“…Value creation is, however, more than implementing an extensive set of features. Customers do not seek products or services in themselves, they want solutions that support their processes and create value when used [1]. Therefore, during the project definition phase, the task of project management today is to challenge the customer's self-understanding about the project's objectives, reveal conflicts between the customer and the other stakeholders, and confront the customer's desires by exploring alternatives that were not previously considered [2].…”
Section: Introductionmentioning
confidence: 99%
“…Designers are often deploying fancy new features, but forgetting their primary focus should be on providing value to the end user [1]. Companies are used to accumulating features in their products, although understanding customer's processes to support customer value creation should be the actual focus [2]. Customers are often seen as the most important stakeholders as they are paying for the system, but users should be also considered important as the quality of use can have a significant impact on the acceptance and financial contributions of the system [3].…”
Section: Introductionmentioning
confidence: 99%