In their contribution to this special issue, De Smet & Van de Velde suggest that the analysability of a morphologically complex word is an indicator of how easily that word is primed by elements that are formed by the same word formation process. To illustrate, hearing or reading the words roughly, equally and luckily within a short span of time should activate the word formation process of ly-suffixation in the listener's mind, so that the subsequent production of fully compositional ly-adverbs, as for instance permanently or comfortably, should become relatively more likely.