From Markets to Stakeholders: Toward a Conceptual Model of Political Stakeholder Orientation

Ormrod, Robert P.

doi:10.1080/15377857.2017.1330724

Cited by 4 publications

(4 citation statements)

References 147 publications

(124 reference statements)

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“…The EF needs to be nuanced further using Kirmani et al (2020) Economic Considerations (EC) and Social Considerations (SC), which can be used to segment voters, and its impact on voter perception can be measured. The role of the environment and external stakeholders on the VE‐VO association can precisely capture the mediation effect of EF (Ormrod, 2020a). The study reveals an evident influence of VE on voter perception.…”

Section: Discussionmentioning

confidence: 99%

“…Indeed, a voter‐oriented party will satisfy the articulated and not‐so‐well articulated needs and wants of the target voter groups (O'Cass & Pecotich, 2005; Strömbäck, 2007). Advances in the theoretical foundations of political marketing were integrated with Ormrod's (2005, 2013) conceptual model of PMO to propose a revised conceptualisation of a political stakeholder orientation (PSO) (Ormrod, 2020a). Newman (1999) models several cognitive and conative domains to explain voter behaviour.…”

Section: Introductionmentioning

confidence: 99%

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Linking political brand image and voter perception in India: A political market orientation approach

DasGupta¹,

Sarkar

2021

Journal of Public Affairs

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Political parties in order to design their competitive strategies are always keen to understand the factors that govern voter's perception. Voter's perception in this paper utilizes voter's acknowledgement of voter orientation (VO) of political parties. The purpose of this paper is to examine the constituent variables and their cumulative impact on voter's orientation and examine the linkage that exists between them. The authors have proposed four key constructs that demonstrates causality namely voter involvement (VI), voter subjective knowledge (VSK), political brand image (PBI) and environmental factor (EF). The study has used SEM method of model estimation. VI and VSK merged into a new construct labelled as voter engagement (VE). Engaged voter would impact PBI positively and political brand impacts VO. The relationship of VE and VO is mediated PBI, but the same kind of mediation is not witnessed in the case of EF. This research advances the understanding of composite variables of VO from the vantage of political market orientation. Political brand mediates the association between VE and voter perception.

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Section: Discussionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Linking political brand image and voter perception in India: A political market orientation approach

DasGupta¹,

Sarkar

2021

Journal of Public Affairs

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“…Thus, a PMO can be developed to be based upon a theoretical foundation that is specific to political marketing, implying that the focus can be shifted towards stakeholders across marketplaces. Ormrod (under review) terms this a political stakeholder orientation , arguing that political actors need to have a constant focus on direct stakeholders due to theoretical embeddedness, organisational members due to the impact of this group on the political organisation's offering and other, selected stakeholders due to their ideological and/or practical relevance. The implication of this is that long‐term relationship management becomes more important than discrete campaigns.…”

Section: Implications For Research and Practicementioning

confidence: 99%

Stakeholders in the political marketing context

Ormrod

2017

Journal of Public Affairs

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Stakeholders influence the ability of organisations to achieve their aims, but little work has been carried out into understanding the stakeholder concept as applied to political actors. This paper first discusses the contextual nature of stakeholders using normative and strategic, and broad and narrow dimensions, integrating these 2 dimensions with power asymmetries and reciprocity.This paper then argues that a broad stakeholder concept for the political marketing context reconciles strategic and normative issues, as whilst successful interactions with specific stakeholders are necessary to achieve completed political exchanges of value, all stakeholders that exist in democratic societies have some form of moral claim to representation. As each political exchange of value consists of 3 consecutive interactions, the direct stakeholders in 1 interaction become indirect stakeholders in subsequent interactions. As each interaction occurs within a "marketplace" context, interactions in previous marketplace(s) together with expectations of the impact on future marketplace(s) influence current decision-making. Finally, it is proposed that in the political marketing context, the stakeholder concept can be defined as "context-specific agents that directly or indirectly influence or are influenced by the political actor."

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“…pazarlama uygulamasıyla ilgili kararlarda göz önünde bulundurulması gerektiğini ileri sürmektedirler (Aktaran: Line vd., 2019: 42). Bu sorunu farkına varan bazı yazarların (Greenley ve Foxall, (1996, 2004; Eaton (2002) ;Luk vd., (2005) ;Yau vd., (2007); Ferrel vd., (2010); Maignan vd., (2011); He vd., (2011); Patel (2012); Line (2013); Duesing ve White (2013); Akonkwa (2013); Hu (2014) ;Llonch vd., (2016); Ormrod (2017) ve Sliman ve Mohammed'in (2019)) sağladıkları katkılar sayesinde pazarlama literatüründe paydaş odaklılık kavramı gelişmiştir.…”

Section: Introductionunclassified

Otel İşletmelerinde Paydaş Odaklılığın İşletme Performansı Üzerine Etkisi

Şenerol¹,

Akatay²

2020

TR1010

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ÖzTurizm literatüründe pazar odaklılık ile ilgili birçok çalışma yapılmıştır. Bu çalışmalar müşterilerin işletmelerin odağında olması gerekliliği vurgulanmıştır. Oysa turizm sektörünün kırılgan yapısı ve sunulan paket ürünün bileşik yapısı paydaşlar arasında işbirliğini zorunlu kılmaktadır. Otel işletmelerinde paydaş odaklılığın işletme performansı üzerindeki etkilerinin belirlenmesine yönelik yapılan bu çalışmanın temel amacı, pazarlamanın odağında birçok paydaşın olması gerektiğini ortaya koymaktır. Araştırma evreni olarak Antalya ilinde faaliyet gösteren beş yıldızlı konaklama işletmeleri oluşturmaktadır. Araştırmanın örneklemini ise bu işletmelerin çeşitli yönetim kademelerinde görev alan yöneticiler oluşturmaktadır. Çalışmada anket tekniği kullanılmıştır. Elde edilen veriler istatiksel analiz teknikleriyle değerlendirilmiştir. Hipotezlerin doğruluğunu test etmek amacıyla oluşturan regresyon analizlerinin sonucuna göre paydaş odaklılık hem işletme performansına hem de işletme performansının alt boyutlarına olumlu ve anlamlı etkilemektedir. Ayrıca paydaş odaklılığın alt boyutlarından müşteri, tedarikçi ve hissedar odaklılığın işletme performansını olumlu ve anlamlı etkilediği tespit edilirken, yerel yönetim odaklılığın işletme performansının anlamlı bir etkisinin olmadığı tespit edilmiştir.

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From Markets to Stakeholders: Toward a Conceptual Model of Political Stakeholder Orientation

Cited by 4 publications

References 147 publications

Linking political brand image and voter perception in India: A political market orientation approach

Linking political brand image and voter perception in India: A political market orientation approach

Stakeholders in the political marketing context

Otel İşletmelerinde Paydaş Odaklılığın İşletme Performansı Üzerine Etkisi

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