“…is in fact incredibly complex due to the ambiguity of the stakeholder concept (Kaler, 2002). Normative and strategic considerations have to be reconciled (Parmar et al, 2010;Fassin, 2012), as do questions of the number and type of stakeholders that are to be included in any attempt to create a workable organisational strategy (Payne et al, 2005;Fassin, 2009), all within a legal, institutional and cultural context (Hansen et al 2004) that changes over time (Windsor, 2010;Gresko and Solodukhim, 2015) In the political marketing context, these issues are compounded by the centrality of political actors in society, that all stakeholders have a legitimate claim to be heard in democratic political systems irrespective of whether interactions have occurred with the stakeholder in question (although this may not occur in practice, see de Bussy and Kelly, 2010), and the triadic nature of the political marketing exchange process (Henneberg and Ormrod, 2013) leading to considerations about past and future events having a central role in current strategy development (Ormrod, 2017). Ormrod (2017) defines stakeholders in the political context as "context-specific agents that directly or indirectly influence or are influenced by the political actor".…”