PurposeThe paper aims to document the findings of an expert survey in the organic food category in India. It seeks to highlight the relative importance attached by the experts to key explanatory variables in the consumers' purchase process of organic food. It attempts to integrate with the relevant consumer survey findings published in India in recent times in organic food category.Design/methodology/approachThe list of experts was prepared by including regular and well‐known speakers in different agri enclaves and summits and who are members of different food industry bodies. Experts were contacted through judgmental sampling method. Feedback on the expert questionnaires was collected from July to October 2007 from 33 highly knowledgeable senior experts primarily through face‐to‐face personal surveys and through e‐mail surveys.FindingsImportance placed on health motivation has the highest average rating and is one of the lowest standard deviations among the explanatory variables in the expert survey. Experts also rate the importance of the three mentioned attitudes (about conviction about utility of organic food, reputation of store and certification process‐related information), organic food‐specific consumer innovativeness, organic food‐specific consumer opinion leadership, word of mouth (WOM) (activity), WOM (praise) and affective commitment about the store to be high in the consumers' purchase process.Originality/valueThe novelty of the paper lies in the fact that it addresses the key issues facing the organic food category in India from an expert survey point of view.

Purpose The purpose of this paper is to examine the impact of augmented reality (AR) on retailing by conducting thematic analysis on variables studied in the existing literature. Design/methodology/approach The data set includes 232 variables studied in 35 research papers, collected using well-defined search and inclusion criteria. Thematic analysis is used to identify patterns in the data set. Findings The eight themes emerging from the analysis are arranged in the form of a conceptual framework to model the decision-making process of users. The position of themes in the model is determined by the most dominant variable type in the theme and by employing the technology acceptance model as the reference paradigm. Research limitations/implications The current review contributes to the advancement of literature by setting a research agenda for scholars working in the field of consumer behavior and human–computer interaction. Future research should improve the generalizability of the research by replicating the method and testing the conceptual framework on other immersive technologies. Practical implications Marketers should incorporate AR technology into their experiential marketing strategies. Since integrating and managing AR technology requires expertise, organizations are advised to make use of existing toolkits or collaborate with technology companies to develop their offerings. Originality/value To maintain the uniqueness of the current study from other papers focusing on existing research done in this area, this review considers only studies using statistical techniques to study consumer behavior pertaining to AR in retail. The study uses an unconventional method for identifying patterns in the existing literature by employing theories and frameworks as the basis of classification.

With the upsurge in academia’s interest in understanding the feeling of hatred toward brands in recent years, there is a need to consolidate the relevant literature. Through this study, the authors provide a systematic review of the extant literature on brand hate and shed light upon future research directions. The comprehensive review subsumes a rigorous analysis of peer‐reviewed articles using the stimulus‐organism‐response model to delineate the extant literature. This study also advances a conceptual framework to facilitate the understanding of consumers’ hatred for brands. Finally, the study utilizes theory, context, characteristics, method framework to outline future research agenda and offers valuable implications for practitioners.

This paper highlights the consumer motivations for purchase of an innovative product like fashionable ethnic wear in India. It attempts to combine consumer innovativeness constructs and consumer evaluation attributes to understand buying behaviour in fashionable ethnic wear through a consumer survey. It confirms the relationship between product usage (the number of brands bought) and ethnic wear domain‐specific innovativeness. It also explores the correlations among different dimensions of consumer innovativeness like domain‐specific innovativeness, optimum stimulation level and consumers' need for uniqueness constructs. It shows the difference in importance attached to the chosen consumer innovativeness constructs and consumer evaluation attributes by buyers and non‐buyers in the purchase process.

The current study presents a quantitative investigation of the literature on political marketing using a bibliometric approach. This study has analyzed 214 documents collected from the Web of Science database for the period between 1996 and 2018 using VOSviewer software and bibliometrix R package. Based on the insights gained from the analysis, the authors discuss the structural characteristics of various scientific agents involved in the publication process. The results of this study indicate that the literature on political marketing is highly fragmented and is still in its nascent stages. It further stresses the need to improve collaboration among researchers and promote this discipline within the research community.