From rhetorics to practice: implementation of technological innovation within Spanish public service media

Abstract

In the context of media and Information Society policies, there has been profound controversy in Europe with respect to the legitimate use of new technologies by public service media. Through qualitative interviews and policy documents analysis with a case study, this article illustrates how three Spanish public service media organizations apply technological innovations in order to successfully achieve their public service remit; the article thereby provides one of the first studies of innovation management in this field.Lessons from this paper include the difficult accountability of innovation, the non-formal nature of its practice, the central role of techno-enthusiasts and the bureaucratic problems of developing open innovation practices.innovation policy, media innovation, media management, media policy, public service media, Spain

Negotiating Organizational CulturesThe Evolution of the VOD Platform Implementation in Czech Public Service Television

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New Strategies for Old Dilemmas: Unraveling how Spanish Regional Public Service Media Face the Platformization Process

“…As for their platformization strategy, little research exists, although the prior literature has noted that Spanish regional PSM is experimenting innovation with some difficulties (Fernández-Quijada et al, 2015;Izquierdo-Castillo & Miguel-de-Bustos, 2021;Mendieta-Bartolomé, 2022). Thus, all corporations have their own VoD websites, mostly providing only the content previously broadcasted on linear platforms (Gómez-Domínguez, 2016;Larrondo-Ureta, 2016).…”

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“…Innovation is also part of the social function of PSM (Evans 2018 ; Fernández-Quijada et al 2015 ; Zaragoza Fuster and García Avilés 2020 ), and as a route to integrating public value in a digital future characterized by interactivity, personalization, and platform migration, which is of course not without its issues. In this PSM is attempting to reconcile technological advances with other public goals such as reaching young people, solving issues like misinformation (e.g., BBC Blue Room), enhancing access to minority communities, but also building research and development (R&D ) capacity.…”