In the context of media and Information Society policies, there has been profound controversy in Europe with respect to the legitimate use of new technologies by public service media. Through qualitative interviews and policy documents analysis with a case study, this article illustrates how three Spanish public service media organizations apply technological innovations in order to successfully achieve their public service remit; the article thereby provides one of the first studies of innovation management in this field.Lessons from this paper include the difficult accountability of innovation, the non-formal nature of its practice, the central role of techno-enthusiasts and the bureaucratic problems of developing open innovation practices.innovation policy, media innovation, media management, media policy, public service media, Spain

This article aims to provide research results in the field of public policy addressing the implementation of digital terrestrial television. First, it identifies those particularities of the terrestrial platform that result in the need for public policy in order to face and successfully complete its switchover. Next, the national experiences of Sweden and Spain are compared, paying attention to the articulation of the institutional network involved and to those policies carried out in order to determine the market structure and the business model of the platform, as well as to plan the analogue switch-off. The final objective is to identify best practices and to extract lessons that are useful for those countries still dealing with the digitalization of terrestrial broadcasting. In addition, the reflections within this article might also be valuable for media policy-makers dealing with ongoing or future transition processes within the television system.

This article describes and analyses the regulatory frameworks and the current pluralism protection policies in the United States and several countries of the European Union (Germany, France, the United Kingdom, the Netherlands, Italy and Spain). The data obtained allowed a qualitative assessment to be carried out, through a comparative analysis, in order to identify certain similarities and some significant differences. Thus, it was found that pluralism protection is a common denominator in the communication policies of these countries. However, regulatory and legislative differences depend on social, geographical and media contexts, and time variations in the application of policies depend on audiovisual media market liberalisation processes.

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