From Selfies to Media Events

Nashmi, Eisa Al

doi:10.1080/21670811.2017.1306787

Cited by 28 publications

(10 citation statements)

References 22 publications

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“…This led to a sub-sample of 35,738 posts and 52,974 images (Instagram posts can contain up to 10 images). 4 This period was chosen because it contained a number of events likely to have influenced the bee's memetic spread and because similar research to date has focused primarily on shorter periods immediately following terror attacks (e.g., Al Nashmi, 2018).…”

Section: Materials and Method: 'Following' The Manchester Beementioning

confidence: 99%

Memes, brands and the politics of post-terror togetherness: following the Manchester bee after the 2017 Manchester Arena bombing

Merrill

Lindgren

2021

Information, Communication & Society

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The 22 May 2017 bombing of the Manchester Arena, which killed 22 and injured over 800 more, triggered a massive public response leading to, among other things, improvised memorials, spontaneous vigils, dedicated hashtags, and viral videos. Within this response, the memetic reinvigoration and, subsequently, brand adoption of one of Manchester's oldest civic symbolsthe worker beewas clearly discernible. In this article, we explore how the spread of the bee after the bombing contributed to a politics of post-terror togetherness. Conceptualising memes as 'more or less digital', we 'follow' the bee across bodies, streets and social media platforms via the analysis of approximately 53,000 Instagram images. We show how the initial memeification of the bee carried with it grassroots expressions of togetherness while the subsequent use of the bee in official city branding strategies created and obfuscated various political tensions.

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Section: Materials and Method: 'Following' The Manchester Beementioning

confidence: 99%

Memes, brands and the politics of post-terror togetherness: following the Manchester bee after the 2017 Manchester Arena bombing

Merrill

Lindgren

2021

Information, Communication & Society

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“…To date, ample research has been dedicated to understanding how major media moments compel and demand audience attention (Al Nashmi 2017 ; Lin et al 2014 ). Perhaps one of the most seminal theoretical frameworks in this area is media events theory, which has been applied to a myriad of contexts in an effort to illustrate how media moments captivate the attention of audiences and spur engagement.…”

Section: Literature Reviewmentioning

confidence: 99%

Media moments: how media events and business incentives drive twitter engagement within the small business community

Trifiro

Clarke

Huang

et al. 2022

Soc. Netw. Anal. Min.

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Twitter is one of the most popular social networking platforms today with nearly 238 million active daily users. While the platform is used by a myriad of individuals for various purposes, businesses both large and small have begun to adopt Twitter into their business strategy to better connect with consumers. Considering the growing emphasis on social media engagement in the business sector, the present study examines some of the fastest-growing American small businesses from the perspective of media events theory. According to media events theory, certain large-scale events will attract excess viewership and attention from the public, both on traditional and digital platforms. We examine how small businesses leveraged media events of 2020, including COVID-19 and the 2020 US presidential election, so as to increase engagement and foster the growth of their businesses via Twitter. Using 35000 tweets based on media event-related hashtags collected throughout 2020, we investigated Twitter engagement among 100 of the fastest-growing small businesses in the USA. Through the use of network analysis metrics, we illustrate that businesses that tweeted about media events often received greater levels of user engagement and exerted greater influence over their respective networks.

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“…The majority of studies done thus far have focused on user-engagement on Instagram such as surveying social media users, while a smaller number of studies have offered textual and visual content analysis of Instagram news. Also, there are just a few studies on Instagram news, such as Eddy Borges-Rey (2015); Greer and Ferguson (2017); and Holiday et al (2019), that made references to news values theory, while Al Nashmi (2018) employed the element of newsworthiness in his qualitative study.…”

Section: Instagram News Researchmentioning

confidence: 99%

“…Finally, there are several studies of Instagram audience posts about newsworthy events. Al Nashmi's (2018) research, for instance, analyzed the changes in Instagram users' postings after the Charlie Hebdo shooting in Paris which was "one of the most covered and online-trending news events of 2015" (Al Nashmi 2018, p. 98). A total of 20,148 Instagram posts were collected from January 2015, of which a random sample of 1000 images was analyzed.…”

Section: Instagram News Researchmentioning

confidence: 99%

News Values on Instagram: A Comparative Study of International News

Al-Rawi

Al-Musalli

Fakida

2021

Journalism and Media

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This study employs the news values theory and method in the examination of a large dataset of international news retrieved from Instagram. News values theory itself is subjected to critical examination, highlighting its strengths and weaknesses. Using a mixed method that includes content analysis and topic modeling, the study investigates the major news topics most ‘liked’ by Instagram audiences and compares them with the topics most reported on by news organizations. The findings suggest that Instagram audiences prefer to consume general news, human-interest stories and other stories that are mainly positive in nature, unlike news on politics and other topics on which traditional news organizations tend to focus. Finally, the paper addresses the implications of the above findings.

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From Selfies to Media Events

Cited by 28 publications

References 22 publications

Memes, brands and the politics of post-terror togetherness: following the Manchester bee after the 2017 Manchester Arena bombing

Memes, brands and the politics of post-terror togetherness: following the Manchester bee after the 2017 Manchester Arena bombing

Media moments: how media events and business incentives drive twitter engagement within the small business community

News Values on Instagram: A Comparative Study of International News

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