From social media diet to public riot? Engagement with “greenfluencers” and young social media users' environmental activism

Knupfer, Helena; Neureiter, Ariadne; Matthes, Jörg

doi:10.1016/j.chb.2022.107527

Cited by 58 publications

(18 citation statements)

References 54 publications

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“…Still, it is often precisely these more polarized domains in which persuasion and attitude change are necessary to combat misinformation. Relatedly, the influencers in this study were meant to mimic eco-influencers who seek to elicit prosocial actions from their followers (Cornelio et al, 2021; Knupfer et al, 2023). However, we have seen a drastic increase in the number of alternative health influencers, who use the same strategies as those discussed here to promote misinformation, conspiracy theories, and anti-institutional-science rhetoric (Baker, 2022).…”

Section: Discussionmentioning

confidence: 99%

“…Specifically, sources who are seen as authentic and experts are capable of influencing audiences’ decision-making process (Hudders et al, 2021). Similarly, PSI with influencers can strongly predict purchase intentions (Masuda et al, 2022); so, too, PSI with eco-influencers can increase social media users’ own environmental activism (Knupfer et al, 2023). Therefore, there is reason to believe that these three factors will be positively associated with both persuasive outcomes.…”

Section: Persuasive Outcomesmentioning

confidence: 99%

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Scientists as Influencers: The Role of Source Identity, Self-Disclosure, and Anti-Intellectualism in Science Communication on Social Media

Zhang

2023

Social Media + Society

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As social media become increasingly important for science communication, scientists are grappling with their new role on these platforms. While some have called for the increased presence and training of scientists on social media, others prefer to leverage the influence of social media influencers for science communication. This study explores the effects of source identity (scientist or influencer) and self-disclosure type (personal or professional) on perceptions of authenticity and expertise, as well as parasocial interactions. In an online between-subjects experiment ( N = 1579), participants rated scientists on Twitter as more authentic and qualified than influencers, and rated Twitter profiles with professional self-disclosure as more qualified than profiles with personal self-disclosure. Subsequently, participants indicated stronger parasocial interactions, higher information-seeking intentions, and higher prosocial intentions. Anti-intellectualism was found to moderate these relationships. These findings suggest that scientists can employ certain strategies as they seek to establish themselves and reach wider audiences on social media platforms.

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Section: Discussionmentioning

confidence: 99%

Section: Persuasive Outcomesmentioning

confidence: 99%

Scientists as Influencers: The Role of Source Identity, Self-Disclosure, and Anti-Intellectualism in Science Communication on Social Media

Zhang

2023

Social Media + Society

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“…We used several procedures to ensure data quality. First, the questionnaire included three attention check items (for example, “My birthday is September 4”; Knupfer et al, 2023). The participants who failed to respond correctly to these items were excluded.…”

Section: Methodsmentioning

confidence: 99%

Reconciling the personalization–privacy paradox via DoctorBots: The roles of service robot acceptance model elements and technology anxiety

Shi,

Lu,

Zhou

2023

J of Consumer Behaviour

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The role of artificial intelligence (AI)‐based DoctorBots in improving healthcare and the medical industry is expected to increase significantly in the coming decades. However, contrary to the general view that AI can gradually replace human work, user acceptance of DoctorBots has become an obstacle to the development of AI medical diagnosis. Building on the service robot acceptance model (sRAM), this study investigates the potential of the functional, socioemotional, and relational elements of DoctorBots to reconcile the personalization–privacy paradox, thus enhancing user acceptance. Via two scenario‐based experiments with 398 participants, this study reveals that the negative influence of the personalization–privacy paradox on user acceptance is exacerbated when users' technology anxiety is high. In addition, an online survey of 400 DoctorBot users indicates that ease of use, subjective social norms, social presence, and rapport are effective in addressing both nonpersonalization (NPC) and privacy concerns (PVC). These findings suggest that the healthcare industry can leverage DoctorBots to implement self‐diagnosis. Specifically, DoctorBots' functional elements are effective in mitigating users' NPC, and their relational elements are effective in extenuating users' PVC.

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“…However, studies in many science and conservation domains suggest that exposure to factual information often is not the determining factor in attitudes and behaviors (e.g., Ajzen, Joyce, Sheikh, & Cote, 2011, Allum, Sturgis, Tabouraz, & Brunton‐Smith, 2008; Sinatra, Southerland, McConaughy, & Demastes, 2003). People process information through the lenses of their values and beliefs, and their behavior is shaped by social groups and influencers ranging from religious leaders to politicians to social media content creators (e.g., Knupfer, Neureiter, & Matthes, 2023; Lord, Ross, & Lepper, 1979). People recycle bottles or conserve water based on what their friends and neighbors do (e.g., Osbaldison & Schott, 2012; Seyranian, Sinatra, & Polikoff, 2015; Varotto & Spagnolli, 2017).…”

Section: What Determines Concern For Insect Conservation?mentioning

confidence: 99%

What Does it Take to Love a Bug? Knowledge, Emotional Valence, and Politics in Attitudes Toward Insect Conservation

Malt

Marsh

2023

Topics in Cognitive Science

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Domain knowledge is often considered a minor contributor to environmental attitudes, with social and motivational factors dominating. Yet, domains may differ. Declining insect populations are a critical conservation concern but are not prominent in public discourse, potentially reducing the impact of social and motivational variables. We present data on the relations of insect knowledge (both propositional and causal), associated emotional valences, and political orientation to concern for insect conservation, for samples of American college students and U.S. and U.K. Prolific workers. We asked whether concern for insect conservation is more associated with knowledge than emotional valence or political orientation, and whether this is especially so for U.K. residents, who have a reputation for a love of nature that is not linked to political identity. We found that U.K. participants did show greater overall concern, consistent with the national reputation. Causal knowledge mattered, but political orientation was the strongest predictor of concern for insect conservation for both U.S. and U.K. participants. Valence contributed for U.S. participants but not for U.K. participants. Our results suggest that politicized public discourse penetrates attitudes toward insects even when it does not explicitly concern insects, and knowledge variation has less impact. However, the emotional reaction has a reduced influence where relevant discourse is less polarized. Insects may often evoke negative emotions and motivations, but it is not impossible to love a bug.

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From social media diet to public riot? Engagement with “greenfluencers” and young social media users' environmental activism

Cited by 58 publications

References 54 publications

Scientists as Influencers: The Role of Source Identity, Self-Disclosure, and Anti-Intellectualism in Science Communication on Social Media

Scientists as Influencers: The Role of Source Identity, Self-Disclosure, and Anti-Intellectualism in Science Communication on Social Media

Reconciling the personalization–privacy paradox via DoctorBots: The roles of service robot acceptance model elements and technology anxiety

What Does it Take to Love a Bug? Knowledge, Emotional Valence, and Politics in Attitudes Toward Insect Conservation

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