From whence it came

Steyn, Peter; Ewing, Michael Thomas; Heerden, Gené van; Pitt, Leyland; Windisch, Lydia Elisabeth

doi:10.2501/ija-30-1-133-160

Cited by 35 publications

(18 citation statements)

References 2 publications

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“…Personal accounts were found to be discussing, endorsing, and promoting various themes, most commonly marketing [41,48,53], smoking cessation [33,42,44], recreation and technology [47,53], and first-person experience and opinion [41,42]. This is particularly important as individuals may be less critical of material posted by other consumers compared with retailers [56,57] and may be more easily persuaded by other individuals they know, given their relative closeness and potentially increased perception of source credibility [58,59].…”

Section: Discussionmentioning

confidence: 99%

The Messages Presented in Electronic Cigarette–Related Social Media Promotions and Discussion: Scoping Review

et al. 2019

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Background There has been a rapid rise in the popularity of electronic cigarettes (e-cigarettes) over the last decade, with growth predicted to continue. The uptake of these devices has escalated despite inconclusive evidence of their efficacy as a smoking cessation device and unknown long-term health consequences. As smoking rates continue to drop or plateau in many well-developed countries, transnational tobacco companies have transitioned into the vaping industry and are now using social media to promote their products. Evidence indicates e-cigarettes are being marketed on social media as a harm reduction alternative, with retailers and manufacturers utilizing marketing techniques historically used by the tobacco industry. Objective This study aimed to identify and describe the messages presented in e-cigarette–related social media (Twitter, YouTube, Instagram, and Pinterest) promotions and discussions and identify future directions for research, surveillance, and regulation. Methods Data sources included MEDLINE, Scopus, ProQuest, Informit, the Journal of Medical Internet Research , and Google Scholar. Included studies were published in English between 2007 and 2017, analyzed content captured from e-cigarette–related social media promotions or discussions, and reported results for e-cigarettes separately from other forms of tobacco and nicotine delivery. Database search ceased in October 2017. Initial searches identified 536 studies. Two reviewers screened studies by title and abstract. One reviewer examined 71 full-text articles to determine eligibility and identified 25 studies for inclusion. This process was undertaken with the assistance of the Web-based screening and data extraction tool—Covidence. The review was registered with the Joanna Briggs Institute (JBI) Systematic Reviews database and followed the methodology for JBI Scoping Reviews. Results Several key messages are being used to promote e-cigarettes including as a safer alternative to cigarettes, efficacy as a smoking cessation aid, and for use where smoking is prohibited. Other major marketing efforts aimed at capturing a larger market involve promotion of innovative flavoring and highlighting the public performance of vaping. Discussion and promotion of these devices appear to be predominantly occurring among the general public and those with vested interests such as retailers and manufacturers. There is a noticeable silence from the public health and government sector in these discussions on social media. Conclusions The social media landscape is dominated by pro-vaping messages disseminated by the vaping industry and vaping proponents. The uncertainty surrounding e-cigarette regulation expressed within the public health field appears not to be reflected in ongoing social media dialogues and highlights the need for public health professionals to interact with the public to actively in...

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Section: Discussionmentioning

confidence: 99%

The Messages Presented in Electronic Cigarette–Related Social Media Promotions and Discussion: Scoping Review

et al. 2019

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“…Concerns have arisen that these CGAs pose a potential threat for the brands they feature, and that they signal a change in the nature of advertising, as consumers now have the means and ability to both create their own advertisements and to reach a global audience with what might be negative brand messages (Campbell et al, 2011b;Steyn et al, 2011). These are real and immediate challenges for marketing practitioners.…”

Section: Resultsmentioning

confidence: 95%

“…In addition, the possibility that contrarian executions lead to renewed sympathy for the brand among consumers warrants further research into the relationship between CGA message credibility and consumer brand responses. Where marketers fear that they are losing the ability to "control messages about their brands" (Campbell et al, 2011a, p. 88) and that they are unable to prevent consumers from creating brand messages whose messages are contrary to those firms would wish to send (Steyn et al, 2011), the results of this research should ease these fears, as -in the majority of cases -respondents could identify CGAs as being consumer-generated advertisements rather than genuine firm-generated outputs, and thus recognise the messages they contain as not being brand sanctioned.…”

Section: Resultsmentioning

confidence: 97%

“…Extant research on CGA has focused on classifying different examples (Berthon et al, 2008), examining the motivations of consumers to engage in CGA (Steyn et al, 2011) and the motivations of consumers to co-create value (Vargo & Lusch, 2004). Though extant research has been fragmented, the common thrust has been to seek to understand consumers' reactions to CGA.…”

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confidence: 99%

“…UGC involves a wide range of content from Facebook 'likes' on one end of the spectrum, through product reviews such as those on TripAdvisor, to 'mash-ups' and original narrative content creation on the other (Steyn, Ewing, van Heerden, Pitt & Windisch, 2011). Consumer-generated advertising (CGA) can be seen as a subset or specific form of UGC (Berthon, Pitt & Campbell, 2008).…”

mentioning

confidence: 99%

See 2 more Smart Citations

Exploring the impact of consumer generated advertising (CGA) on consumer brand responses

Kennedy¹,

Gannon²,

Kennedy³

2014

J. Cust. Behav.

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Consumer-generated advertising (CGA) refers to any user-generated brand-related content, and can include online product testimonials, product reviews and user-generated advertisements. Concerns have arisen that these CGAs pose a threat for the brands they feature, as marketers fear they may take the brand out of the firm's control. This study builds on an emerging stream of research about CGAs that examines the impact of source effects coupled with consumer responses to CGA. The experimental research design, using both official and CGA Apple advertisements, investigates how various types of CGA (contrarian, incongruous, subversive and concordant) impact consumers' perceptions towards the brand, brand trust, source credibility and purchase intentions. Findings suggest that the potential impact of a CGA on consumers' perception of a brand is very much dependent on the type of CGA under investigation, rather than whether its approach to the brand is positive or negative.

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Handmaking a better future: A scoping review on the role of handmade activities in advancing individual and societal well‐being

Birau

2024

Psychology and Marketing

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Building something with your hands, whether a piece of furniture, a scarf, or a vase, triggers a unique mental process enhancing a feeling of well‐being. Various research studies explore the potential effects of diverse types of activities involving hand labor. This scoping review analyzes 181 such studies spanning multiple disciplines (psychology, marketing, technology, design, health), and explores the richness of these activities and their distinct effects on individual and societal well‐being. Through this comprehensive analysis, the review enhances the understanding of the effects of handmade activities on consumer well‐being and advances marketing knowledge within the broader context of well‐being. Additionally, it probes into the commonalities among different academic theories, identifying gaps in existing marketing and psychology research and proposing paths for future exploration.

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From whence it came

Cited by 35 publications

References 2 publications

The Messages Presented in Electronic Cigarette–Related Social Media Promotions and Discussion: Scoping Review

The Messages Presented in Electronic Cigarette–Related Social Media Promotions and Discussion: Scoping Review

Exploring the impact of consumer generated advertising (CGA) on consumer brand responses

Handmaking a better future: A scoping review on the role of handmade activities in advancing individual and societal well‐being

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