“…By examining the lateralized patterns of electrical activity over the frontal cortex, this method has been highly successful at detecting differences in motivation and emotion at the neurophysiological level (Allen, Keune, Schönenberg, & Nusslock, 2018). More specifically, research has found that greater relative left frontal alpha activity is associated with greater approach motivation (i.e., the drive to move toward some goal or object; Harmon‐Jones & Allen, 1997; Harmon‐Jones & Gable, 2018; Mechin, Gable, & Hicks, 2016; Neal & Gable, 2016; Sutton & Davidson, 1997). Conversely, greater relative right frontal alpha activity is associated with behavioral inhibition exhibited through withdrawal motivation (i.e., the drive to avoid some goal or an object; Shackman, McMenamin, Maxwell, Greischer, & Davidson, 2009; Sutton & Davidson, 1997) or motivational control (i.e., the detection and resolution of conflicts between approach and withdrawal motivation; Gable, Neal, & Threadgill, 2018; Neal & Gable, 2017, 2019).…”