Full-income and price elasticities of demand for German public theatre

Zieba, Marta

doi:10.1007/s10824-009-9094-2

Cited by 71 publications

(51 citation statements)

References 23 publications

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“…The market definition for Austrian theatres depends on their geographical location, and it is based on the spatial weight matrix approach. This approach was firstly used by Werck and Heyndels (2007) for the Flemish theatres and was also applied for German theatres and orchestras by Zieba (2009) and Zieba and O'Hagan (2013).…”

Section: Theatre Marketsmentioning

confidence: 99%

“…We also would expect the income elasticity of demand to exceed one but the empirical evidence with regard to the effect of income on theatre attendance is mixed. Furthermore, the income effect can be an effect of two factors, a positive large full-income effect and the negative price of leisure time effect (see Zieba 2009;O'Hagan 2013, Withers 1980). …”

Section: Income Per Capitamentioning

confidence: 99%

“…The theatre landscape in Austria is similar in production and funding structure to the public theatres in Germany. However, Austrian theatres received relatively little attention in the economic literature on the performing arts in contrast to Germany (see Zieba 2009;O'Hagan and Zieba 2010) or other countries (see e.g. Laamanen 2013;Werck and Heyndels 2007;Withers 1980;Gapinski 1984Gapinski , 1986Gapinski , 1988.…”

Section: Introductionmentioning

confidence: 99%

“…According to McKercher (2002), little research has been published examining the market for cultural tourism in general and its impact on the consumption of cultural activities. Although there have been many studies examining the demand for the performing arts from both individual survey data and aggregate data perspective (see Seaman 2006 for on overview of early studies and the more recent studies of Werck and Heyndels 2007;Ateca-Amestoy 2008;Zieba 2009;Snowball 2009, Grisolía andWillis 2012;Laamanen 2013), there are only few studies which examine the effects of tourism on theatre attendance.…”

Section: Introductionmentioning

confidence: 99%

“…In particular, this study aims to estimate the elasticity of theatre attendance in response to tourism by applying an aggregated demand function for both residents and tourists. This study also draws partly on theatre demand model for German public theatre but also for Austrian and Swiss theatres presented in Zieba (2009Zieba ( , 2011. 3 The primary dependent variable is the total number of theatre visitors normalised using per capita terms.…”

Section: Introductionmentioning

confidence: 99%

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Tourism flows and the demand for regional and city theatres in Austria

Zieba

2015

J Cult Econ

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This paper investigates the impact of tourism flows on demand for large regional and city theatres in Austria over the period from 1972 to 2011 (39 years). The results are obtained by applying an aggregated theatre demand function for both residents and tourists. The elasticity of theatre attendance in response to tourism is estimated along with other standard demand variables such as ticket price and income. The quality factors and theatre-specific effects are also included. The tourism flows variables are derived using detailed data set on tourist arrivals and their overnight counts, and they are also split between domestic and foreign tourists. To measure the impact of tourism flows on theatre demand, three alternative theatre markets specifications are considered. The total elasticity of attendance per capita in response to tourism is estimated between 15 to 20%, indicating that increasing the number of arrivals by two tourists per resident in the relevant market would generate an increase in theatre attendance by 581-680 thousand visitors per year. The role of tourism flows is found to be particularly important for attendance at opera, operetta and musicals as opposed to attendance at drama performances. The analysis also reveals that foreign, nonGerman tourists have a positive impact on theatre attendance whereas domestic tourists do not contribute significantly to higher demand for Austrian theatres.

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Section: Theatre Marketsmentioning

confidence: 99%

Section: Income Per Capitamentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Tourism flows and the demand for regional and city theatres in Austria

Zieba

2015

J Cult Econ

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The Revenue Gains from Multi‐Tier Ticket Pricing: Evidence from Pop Music Concerts

Eckard

Smith

2012

Manage Decis Econ

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We provide empirical estimates of the revenue benefits of multi‐tier pricing at a major US pop music venue. Our unique sample includes data on the number of tickets sold at every price. Mean revenue gain from multi‐tier pricing is estimated to be about $20,000 per show, a 4.2% increase over uniform pricing, although the gains were as high as 21.2% for one performer. We also provide evidence that customer segmentation by income is a likely motive of multi‐tier pricing and, for the first time, that the standard assumption of zero marginal cost of additional venue attendees is valid. Copyright © 2012 John Wiley & Sons, Ltd.

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The Evolution of Theatre Attendance in Italy: Patrons and Companies

Castiglione

Infante

2017

Enhancing Participation in the Arts in the EU

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This paper examines the Italian theatre market from both the demand and supplyside. The descriptive analysis shows that the Italian theatre market is, mainly, localized in the Northern and Central Italian regions for both patrons and companies, confirming a cultural divide between the Southern and the rest of the Italian regions also in the theatrical sector. Like many other European countries, the performing arts in Italy are subsided by public funds through the so-called Fondo Unico per lo Spettacolo (FUS), thereby influencing theatre performance and attendance. As expected, the distribution of the FUS follows the localization of the theatrical companies. The empirical analysis is conducted using 34-year panel data for the 20 Italian regions. By applying the seemingly unrelated regression (SUR) estimation technique, we identify the factors influencing theatre demand and supply. The estimated results confirm as determinants of theatre demand, price and consumer income and additionally, cultural capital (proxied by education), substitute goods (such as cinema) and other contextual factors (such as tourists flows and territorial area). In contrast, theatre supply is influenced by income, previous historical attendance, theatrical employment, and other contextual factors linked to territorial and public subsidies.

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Full-income and price elasticities of demand for German public theatre

Abstract: Demand, Performing arts, Leisure time, Quality, Nonprofit, Germany, Z11, L32, L82, D12,

Cited by 71 publications

References 23 publications

Tourism flows and the demand for regional and city theatres in Austria

Tourism flows and the demand for regional and city theatres in Austria

The Revenue Gains from Multi‐Tier Ticket Pricing: Evidence from Pop Music Concerts

The Evolution of Theatre Attendance in Italy: Patrons and Companies

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