Sensory analysis and consumer research are important tools in innovation and new product development (NPD), from design to commercialization. Innovation is necessary in companies to maintain their market position and attract new consumers. Sensory analysis techniques have evolved considerably in recent decades, from more traditional techniques (discriminator and descriptive analysis or preference and hedonic tests) towards more novel and faster techniques (check-all-that-apply, napping, flash profile, temporal dominance of sensations, etc.), with outstanding application at the different stages of NPD. In addition to the application of these techniques, knowing how the consumer interacts with a food product in the different stages (purchase, ingestion, etc.) is essential to better understand and be able to measure consumer attitudes, emotions and behavior. All this is crucial for the development of new products to be successful. This Special Issue has collected 11 original research articles and one review, which provide an interesting outlook and better understanding of sensorial analysis with the different techniques and consumer research on NPD. Important practical applications have been reported on the development of different novel, functional and enhanced products (meat, fish, biscuits, yogurt, porridge, hybrid meat, molecular products, etc.), which helps to increase knowledge in this field.