The AB type diblock PS‐b‐PEO and ABA type triblock PS‐b‐PEO‐b‐PS copolymers containing the same proportions of polystyrene (PS) and poly(ethylene oxide) (PEO) but different connection sequence were synthesized and investigated. Using the sequential living anionic polymerization and ring‐opening polymerization mechanisms, diblock PS‐b‐PEO copolymers with one hydroxyl group at the PEO end were obtained. Then, using the classic and efficient Williamson reaction (realized in a ‘click’ style), triblock PS‐b‐PEO‐b‐PS copolymers were achieved by a coupling reaction between hydroxyl groups at the PEO end of PS‐b‐PEO. The PS‐b‐PEO and PS‐b‐PEO‐b‐PS copolymers were well characterized by 1H NMR spectra and SEC measurements. The critical micelle concentration (CMC) and thermal behaviors were also investigated by steady‐state fluorescence spectra and DSC, respectively. The results showed that, because the PEO segment in triblock PS‐b‐PEO‐b‐PS was more restricted than that in diblock PS‐b‐PEO copolymer, the former PS‐b‐PEO‐b‐PS copolymer always gave higher CMC values and lower crystallization temperature (Tc), melting temperature (Tm) and degree of crystallinity (Xc) parameters. © 2015 Society of Chemical Industry