“…The compatibility of deprotonation and halogenation within this method allows for the use of alkoxide bases to achieve arene C–H functionalization, as compared to traditional metalation that relies on substantially stronger bases ( e.g ., LiTMP) and whose selectivity has been the subject of much research. − Here, alkoxide-promoted hydroxylation occurs with high regioselectivity on arenes with multiple acidic sites ( e.g ., 15 , 18 , 39 , 43 , 47 , 59 , 63 , 70 ) or potentially competitive directing groups ( e.g ., 14 , 17 , 48 , 67 ) and tolerance of base-sensitive functional groups ( e.g ., nitriles, carboxylic acids, halogens, and azoles). An additional striking contrast was observed while investigating pyridazine ( 72 ), a challenging benchmark for metalation chemistry where selectivity control has only recently been achieved by Knochel using “ate” bases in conjunction with Lewis acids (Figure , top). , In our studies, we found that the C–H hydroxylation site-selectivity switches by a simple change of reaction conditions: 3-hydroxylation occurs in PhMe, while 4-hydroxylation occurs in DMF with 18-crown-6 additive (Figure , bottom) .…”