Aqueous colloids of didodecytdimethylammonium bromide (DMA), allylbis[2-(dodecanoyloxycarbonyl)ethyl] methylammonium bromide (ADM) and polymer of ADM (PADM) were employed for morphological and rheological studies.The polymerization was carried out by irradiation of UV-light for the monomeric colloid. Weight average molecular weight of the polymer is about 16.3 x 104.Diameters of vesicles at critical micelle (aggregate) concentration were 8 -10 nm in the aqueous colloids of DMA, ADM and PADM. Various bilayer textures which were dependent upon the concentration and the temperature could be found in these amphiphiles. In particular, the bilayer textures were full in variety in the PADM system.Rheological properties of the aqueous colloids of these amphiphiles depended strongly upon the bilayer textures.