The development of UAV (unmanned aerial vehicle) imaging technologies for precision farming applications is rapid, and new studies are published frequently. In cases where measurements are based on aerial imaging, there is the need to have ground truth or reference data in order to develop reliable applications. However, in several precision farming use cases such as pests, weeds, and diseases detection, the reference data can be subjective or relatively difficult to capture. Furthermore, the collection of reference data is usually laborious and time consuming. It also appears that it is difficult to develop generalisable solutions for these areas. This review studies previous research related to pests, weeds, and diseases detection and mapping using UAV imaging in the precision farming context, underpinning the applied reference measurement techniques. The majority of the reviewed studies utilised subjective visual observations of UAV images, and only a few applied in situ measurements. The conclusion of the review is that there is a lack of quantitative and repeatable reference data measurement solutions in the areas of mapping pests, weeds, and diseases. In addition, the results that the studies present should be reflected in the applied references. An option in the future approach could be the use of synthetic data as reference.