Future implementation of mobility as a service (MaaS): Results of an international Delphi study

Jittrapirom, Peraphan; Marchau, V.A.W.J.; Heijden, Rob van der; Meurs, Henk

doi:10.1016/j.tbs.2018.12.004

Cited by 97 publications

(66 citation statements)

References 26 publications

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“…The results pointed out by study trees #1 and #2 displayed a general 69% adherence rate from both car users and non-car users towards MaaS. Considering that the average age of our sample was between 22 and 25 years old, we can infer that MaaS use in a developing country does have a positive acceptance from Millennials, corroborating with Jittrapirom et al [18]. Furthermore, we also found that, when we analyzed isolated characteristics such as: app payment, transport integration, monthly plan, and customization, our results presented a positive probability of substitution for both car users and non-car users.…”

Section: Predisposition Towardssupporting

confidence: 89%

“…Even an industry as solid and consolidated as the automotive one, could suffer from a change of habits of a generation, as can be seen historically by the example of several consolidated industries that were disrupted by digitalization: Kodak vs. digital cameras; Blockbuster vs. Netflix; encyclopedia Britannica vs. Wikipedia; hotels vs. Airbnb, and so on [30]. With an expectation that MaaS will be adopted first by younger generations, it has the potential to disrupt the mobility industry on the same level as the aforementioned new business platform entrants disrupted traditional business models [18], [31].…”

Section: Consumer and Travel Behavior Within Urban Mobilitymentioning

confidence: 99%

“…The early adopters of MaaS are expected to be comprised of younger generations (Gen-Z and Millennials), because of their commute patterns: flexible travelers, who combine different modes of transportation to make their trips [18]. Mostly current university and college students can be comprehended as belonging to Gen-Z or the Millennials; in this sense, it is important to understand that consumer acceptance of this group for personalized on-demand services like this, in order to comprehend whether MaaS can be achieved, from the consumer perspective, in a developing country.…”

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Consumer Predisposition and Behavior Towards Mobility-as-a-Service Among University Students in a Developing Country

Gandia

Oliveira

Antonialli

et al. 2019

WIT Transactions on the Built Environment

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Mobility-as-a-Service (MaaS) has been recently gaining ground, presenting a shift away from existing ownership-based transportation and towards access-based ones. MaaS is still surrounded by uncertainties: its development and applicability are mainly centered in developed countries; however, we believe that MaaS is modular, adaptable and applicable to several realities. In this sense, this study aims to examine university student's demand and predisposition for MaaS usage in a developing country, as well as to understand the differences in mobility perception among those students who are car users and non-car users. This survey was applied to over 300 university students in a Brazilian city, Lavras. Using the CART algorithm, we obtained classification trees to predict favorable responses related to MaaS use, based on several predictor variables (socio-economic characteristics, means of transport used, distance, etc.). We observed that car users are a little less sensitive to cost than non-car users. For car users, the commute alternatives that take longer, with less flexibility and availability-even when offered at lower cost-are not appealing, while the non-car users accept alternative options and expend more time when lower costs are available. Also, in general, a tree-based classification model predicted a positive adherence possibility for a MaaS scheme for both car users and non-car users (69%). As conclusions, this study suggests that there is a predisposition to accept the MaaS model for creating value for commuters in a developing country. We found that many MaaS characteristics (e.g. payment via app, transportation integration, monthly plan, customization, and so on) presented a positively predictable possibility of substitution, especially for Millennials. Also, we found that bicycles may be a mode that can be explored for MaaS schemes worldwide, and that hitchhiking could be used as a strategy to apply MaaS in places where public transportation lacks efficiency.

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Section: Predisposition Towardssupporting

confidence: 89%

Section: Consumer and Travel Behavior Within Urban Mobilitymentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Consumer Predisposition and Behavior Towards Mobility-as-a-Service Among University Students in a Developing Country

Gandia

Oliveira

Antonialli

et al. 2019

WIT Transactions on the Built Environment

View full text Add to dashboard Cite

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“…There are just a few more radical and alternative voices, involving ideas like shared and multi-modal forms of mobility where livability and sustainability goals are prioritized. Additionally, academic literature mentions these other innovations that concern the integration of multiple modes by providing real-time information, such as multi-modal travel planners, and sometimes also including the booking and payment of such modes [3,8,13,27,31]. These also include several new mobility services, such as ride sharing, ride hailing, forms of car sharing, bike sharing, and the integration of such forms, linking to the more traditional forms of public transport.…”

Section: Smart Mobility: Incremental Innovations and Short-term Fixesmentioning

confidence: 99%

“…Moreover, in the Dutch case, little evidence is found that smart mobility is brought into relation with a possible larger transformation of the mobility system and the smart mobility developments remain largely associated with an innovative and experimental stage. When aiming for system change, such developments still need to mature and scale-up [3,4,[6][7][8]27,28,31], meaning that along with new technological options, it requires the co-evolution of the industry, infrastructures, business models, legislations, user behavior and preferences, and cultural norms and values [32]. It requires, for example, an infrastructural basis of a high-quality road network [3,7], and a physical high-quality ICT network [3,28]; it furthermore requires users' acceptance and willingness to adapt their behavior [3,4,7], and it asks for collaborative alignments and new forms of governance, involving multiple stakeholders and their diverse set of needs and interests [3,6,8,27].…”

Section: Smart Mobility: Incremental Innovations and Short-term Fixesmentioning

confidence: 99%

Unpacking the Smart Mobility Concept in the Dutch Context Based on a Text Mining Approach

Manders

Klaassen²

2019

Sustainability

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Existing mobility solutions are criticized for falling short of effectively addressing transport issues and sustainability challenges. In this light, smart mobility has received increasing attention. In the Netherlands, the smart mobility concept triggered various developments, leading to the uptake of initiatives for real-life experimentation, accompanied by an increase in media attention. While the concept is making its way through Dutch society, its meaning for practice remains unspecified. Therefore, this paper aims to unpack the meaning of the smart mobility concept, by analyzing Dutch news articles and initiatives' websites using text mining and qualitative content analysis. The analyses reveal some ambiguous meanings for the smart mobility concept, demonstrating on the one hand a focus on incremental technological innovations that bring forward car-based solutions for short-term fixes, while on the other hand promising to address car-related issues and fundamentally change the mobility system by taking long-term challenges into account. In general, smart mobility seems to be about optimizations and maintaining the status quo rather than challenging it, although there are a few deviating and more critical voices. The smart mobility concept mobilizes actors and resources, but considering the ambiguities, these developments should be critically evaluated when proposed as solutions to transport issues and sustainability challenges.Sustainability 2019, 11, 6583 2 of 24 program promoting innovation and real-life experimentation [14,20], and a smart mobility test center in the southern region of the country [21]. While at first the concept was used by specific circles within the traffic management field, the concept is now making its way through Dutch society as it is being introduced to the wider public. This uptake is a consequence of real-life experimentation and the ability to experience smart mobility possibilities in practice, accompanied by an increase in media attention. The number of news articles that mention the concept has been increasing since 2015. In addition, there is an increase in the number of initiatives that start to relate to smart mobility, thereby mobilizing the concept [14]. These initiatives range from traffic information services to multi-modal travel planners, and from communicating automated vehicles to car-sharing services.The smart mobility concept comes in many different forms and shapes, and while it increases the interest of the wider public and triggers the uptake of several initiatives, it is still unclear what the concept entails and how it relates to the sustainability challenges of the mobility system as its meaning for practice remains unspecified. Therefore, in this paper, we are interested in the following research question:What is the meaning of the smart mobility concept in the Dutch context? We address this question by unpacking smart mobility for the Dutch case using two sources: news articles and websites of the initiatives. First, we use Dutch news articles as a sou...

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Understanding the Exclusion Issues of Mobility-as-a-Service (MaaS): The Potential Problems of Older Travellers’ Involvement

Li¹,

Cook²,

May³

2020

Human Aspects of IT for the Aged Population. Technology and Society

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A series of pilots and service fragments of Mobility-as-a-Service have launched out in recent years, but it is generally recognized as is still on the early stage of its development, whether in terms of the service concept and framework, the level of urban construction and the acceptance of travellers. According to the earlier study of MaaS in a workshop in middle England, the result referred to the lack of consensus and mismatch of value propositions among stakeholders, which leads to the early market has not fully considered the requirements of the older travellers. Therefore, this study reviews previous literatures and summarized the logic relation of the relevant key influencing factors, in order to provide the evidence for future sustainable development of MaaS on the aspect of increasing older travellers' social participation.

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Future implementation of mobility as a service (MaaS): Results of an international Delphi study

Cited by 97 publications

References 26 publications

Consumer Predisposition and Behavior Towards Mobility-as-a-Service Among University Students in a Developing Country

Consumer Predisposition and Behavior Towards Mobility-as-a-Service Among University Students in a Developing Country

Unpacking the Smart Mobility Concept in the Dutch Context Based on a Text Mining Approach

Understanding the Exclusion Issues of Mobility-as-a-Service (MaaS): The Potential Problems of Older Travellers’ Involvement

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