Future of sharing economy and its resilience post pandemic: a study on Indian travel and tourism industry

Mondal, Sanjana; Samaddar, Kaushik

doi:10.1108/meq-12-2021-0284

Cited by 11 publications

(8 citation statements)

References 73 publications

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“…Highlighting the benefits, and how they uplift indigenous cultural heritage and bring about environmental benefits, will surely affect the purchase intention for traditional food items (Maria et al, 2003). Moreover, social media platforms promoting food preparation programmes featuring world-renowned chefs, mentioning traditional restaurants and sponsoring food-tourism events (Batat, 2021) can surely evolve from an experiential industry to contributing significantly to the socio-economic growth of an emerging economy (India) (Mondal & Samaddar, 2022). Hence, we can draw the following hypothesis that SMS can have an influencing role in directing towards purchase intentions of GD.…”

Section: Findings and Discussionmentioning

confidence: 99%

Reinforcing sustainable consumption practices through promoting gastronomic tourism: a cross-sectional study from India and Bangladesh

Samaddar,

Mondal

2023

IJTC

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Purpose Food not only satisfies the need and nourishes positive experiences but also enhances involvement with the cultural, social and environmental attributes of a destination. As urban tourism is embracing sustainable consumption practices (SCP), this study aims to explore tourist’s responsible behaviour by embracing traditional gastronomic delicacies. More specifically, it pinpoints the driving forces behind why people choose traditional gastronomic delights. Design/methodology/approach The study adopted the triangulation method involving the grounded theory approach (GTA) attained through a series of focus group discussions followed by the survey method taking an emerging economy’s perspective (India and Bangladesh). This study accords equal importance to both the demand and supply perspectives of gastronomic tourism and its stakeholders. Findings Critical dimensions such as travel motivation, tourist expectations, socio-economic perspectives, mindful consumption, sustainable marketing efforts and community awareness were identified as major influencers towards traditional gastronomic delicacies. Practical implications The present study bears significance to the urban developers, policymakers, marketers, regional tourism bodies and tour operators in promoting urban gastronomic cultures through marketing traditional delicacies for sustainable development of the evolving gastronomic industry in India and Bangladesh. Originality/value This study makes a novel attempt in exploring critical dimensions in an evolving gastronomic industry by blending an innovative qualitative research methodology like GTA supported by the empirical validation process (quantitative). It proposes a theoretical framework for further advancement of gastronomic and urban tourism towards a SCP.

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Section: Findings and Discussionmentioning

confidence: 99%

Reinforcing sustainable consumption practices through promoting gastronomic tourism: a cross-sectional study from India and Bangladesh

Samaddar,

Mondal

2023

IJTC

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“…Meanwhile, CSR plays an important role in the P2P accommodation sector by contributing to the achievement of sustainability (Mi and Coffman, 2019), as it requires from all the parties involved (the host, the guest and the platforms) accountability for the outcomes of their actions on the local economy, environment and society. CSR can also help the P2P accommodation sector improve its resilience by re-defining the role of each interested party and by maximising the sector's competitiveness, a need that intensified following the pandemic (Mondal and Samaddar, 2022). In so doing, CSR must become embedded in the platforms' strategy and underline the practices of hosts and guests.…”

Section: Corporate Social Responsibility In Hospitalitymentioning

confidence: 99%

Corporate social responsibility in peer-to-peer accommodation: a focus on Airbnb

Farmaki

Kladou

İoannides

2023

IJCHM

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Purpose This paper aims to provide a critical synthesis of the interface of corporate social responsibility (CSR) and peer-to-peer (P2P) accommodation to offer insights that contribute to theory and practice of CSR in hospitality. Design/methodology/approach By using key CSR models, this paper reflects on the nexus between CSR and P2P accommodation (with a focus on Airbnb) to identify opportunities and challenges with regard to CSR implementation in P2P accommodation and, thereby, progress the research agenda on the topic. Findings This contribution will hopefully enable policymakers to improve the accountability of stakeholders related to P2P accommodation in terms of the sector’s impacts on local communities while contributing to the progression of the research agenda on CSR in hospitality. Research limitations/implications Because this contribution is meant to be a “critical reflection paper”, the main purpose is to flesh out a commentary offering recommendations on how to account for CSR in relation to P2P accommodation and primarily Airbnb. As such, this paper aims to prompt future empirical research on the topic. Naturally, the major downside of this type of paper is the lack of an empirical approach. Practical implications This paper advances theory on hospitality-related CSR, enabling policymakers to improve the stakeholders’ accountability related to P2P accommodation in terms of the sector’s impacts on local communities. Originality/value Despite the increasing importance of CSR in hospitality, minimal academic attention has been paid insofar to CSR in the P2P accommodation sector. This inattention is surprising given the rapid expansion of the sector which, in turn, has imposed significant pressures on local communities.

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“…From creating jobs to generating income, it aids in diversifying the economy, preserving the environment and vis-à-vis promoting cross-cultural awareness. As researchers and policymakers predict a prospective growth of the tourism industry in the post-Covid period (Mondal & Samaddar, 2022; Sharma, Thomas, & Paul, 2021), it becomes important to study and explore critical extracts regarding the issues and challenges of adopting technological-based tourism products in the emerging economies. As the tourism industry resumes its functioning, it not only needs to explore other avenues for expansion but also needs to rekindle the confidence among the visitors and adapt to the present needs of safety and security while providing maximum satisfaction.…”

Section: Introductionmentioning

confidence: 99%

AR and VR-based travel: a responsible practice towards sustainable tourism

Samaddar

Mondal

2023

IJTC

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Purpose Drawing on the UTAUT-2 model, the study attempts to accentuate the role of augmented reality (AR) and virtual reality (VR) based tourism products and services in enhancing responsible travel behaviour (RTB). This paper aims to examine the emergence of AR- and VR-based tourism in emerging economies, outlines the issues and contributing factors and discusses possible mitigation measures. Design/methodology/approach Following the triangulation method of research, a dual study involving both focus group discussions and questionnaire-based surveys were undertaken. The grounded theory approach was adopted to develop a structural framework followed by an empirical validation process. Findings Critical dimensions such as performance anticipation, effort anticipation, referent power, facilitating factors, perceived value and perceived risk were found as antecedents of behavioural intentions (BIs) towards adopting AR- and VR-based tourism products. Moreover, cultural involvement and marketing stimuli emerged as moderating factors driving the BI towards RTB. Practical implications This paper outlines key elements that contribute to the adoption of AR- and VR-based tourism products and services in emerging economies, which would enable marketers and practitioners to strategize their tourism offerings. Originality/value The study takes a dual perspective of both tourists and tour operators and presents a critical overview of the AR- and VR-based tourism industry, taking an emerging economies’ perspective. The study further attempted both the triangulation method and grounded study approach for establishing a hypothetical framework, which is a unique attempt in itself.

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Future of sharing economy and its resilience post pandemic: a study on Indian travel and tourism industry

Cited by 11 publications

References 73 publications

Reinforcing sustainable consumption practices through promoting gastronomic tourism: a cross-sectional study from India and Bangladesh

Reinforcing sustainable consumption practices through promoting gastronomic tourism: a cross-sectional study from India and Bangladesh

Corporate social responsibility in peer-to-peer accommodation: a focus on Airbnb

AR and VR-based travel: a responsible practice towards sustainable tourism

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