Future of the brand management structure in FMCG

Chimhundu, Ranga; Hamlin, Robert P.

doi:10.1057/palgrave.bm.2550064

Cited by 14 publications

(10 citation statements)

References 14 publications

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“…In economics there is a significant revaluation associated with the formulation of new business objectives, keeping in mind human welfare and satisfying its needs that also include environmental qualities (Laloux, 2015). The growing number of green jobs and the growing popularity of ecological products and services is a manifestation of the growing impact of the green economy on economic practice.…”

Section: Discussionmentioning

confidence: 99%

The Green Management in The Context of Regional Development

Rutkowska¹,

Sulich²

2019

Proceedings Papers of ICABEP 2019

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Green Economy (GE) is one of many propositions of the new more sustainable and durable models of the economy. The paper presents the idea of the Green Economy. This paper aims to examine the role of the Green Economy in the context of the green labour market. In the first part of this paper, a green economy definition is discussed. The article focuses on the critical position of green jobs as an element of the green labour market. Descriptive method was used, therefore this paper attempts to provide a basic overview of the concept of green management at the introductory level, which contribute to green jobs creation.

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Section: Discussionmentioning

confidence: 99%

The Green Management in The Context of Regional Development

Rutkowska¹,

Sulich²

2019

Proceedings Papers of ICABEP 2019

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“…Sizing up the retailer brand implementation gap and its effects on brand-building outcomes new products or packaging and consumer insights) can play in their success ( Chimhundu and Hamlin, 2007 ).…”

Section: Original Articlementioning

confidence: 99%

Sizing up the retailer brand implementation gap and its effects on brand-building outcomes

Ferguson

Brown

2011

J Brand Manag

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“…2, kolory organizacji uzupełniają jej metaforę, styl przywództwa, skutek, a razem tworzą obrazy stylów zarządzania [Rutkowska, Kamińska, 2020: 11381]. Style zarządzania obejmują kolory od czerwieni do turkusu [Laloux, 2014]. Jest to więc układ reprezentujący ewolucję stylów zarządzania oraz ewolucję postrzegania organizacji.…”

Section: Ewolucja Postrzegania Organizacji W Naukach O Zarządzaniuunclassified

Zielony a turkusowy styl zarządzania

Sulich¹,

Rutkowska²

2020

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W artykule przedstawiono zielony i turkusowy styl zarządzania, które ukazano na tle rozważań nad kulturą organizacyjną. Problematyka stylów zarządzania jest istotna dla praktyki biznesu. Style zarządzania mogą być charakteryzowane przez kolory i metafory organizacji. Różne style zarządzania nawiązują do ewolucji postrzegania organizacji w naukach o zarządzaniu. W zielonych i turkusowych organizacjach występują uzupełniające się formalne i nieformalne relacje, co skutkuje wzrostem zaangażowania i elastyczności pracowników. Artykuł ma charakter opisowy i stanowi punkt wyjścia do dalszych analiz relacji panujących między zielonymi oraz między turkusowymi organizacjami. Turquoise and green management style The article presents a green and turquoise style of management, which is presented against the background of reflections on organizational culture. The issue of management styles is important for business practice. Management styles can be characterized by the colours and metaphors of the organization. Different management styles relate to the evolution of the perception of an organization in management sciences. Green and turquoise organizations have complementary formal and informal relationships, which increases employee engagement and flexibility. The article is descriptive and is the starting point for further relationships analyses between green and turquoise organizations.

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Future of the brand management structure in FMCG

Abstract: Abstract:The aim of this paper is to contribute to the debate on the future of the brand management structure in fast moving consumer goods (FMCG)

Cited by 14 publications

References 14 publications

The Green Management in The Context of Regional Development

The Green Management in The Context of Regional Development

Sizing up the retailer brand implementation gap and its effects on brand-building outcomes

Zielony a turkusowy styl zarządzania

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