Dynamic capabilities and sustainability practices have become the center of attention for companies globally, but there is still a debate on how organizations can successfully develop dynamic capabilities and achieve sustainability for competitive advantage. This paper discusses the outcomes of a comprehensive systematic literature review (SLR) following the PRISMA guidelines and employs dynamic capabilities theory to suggest that strategic routines and competencies, integrated value chains, sustainability-oriented transformations, and strategic organizational developments are the drivers to effectively develop dynamic capabilities. Similarly, environmental-oriented sustainability, sustainable strategic management, sustainable dynamic capabilities, stakeholder-centric approach, sustainable supply chain management, operational excellence, sustainable research and development (R&D), and sustainability-oriented global business strategy are found to be the drivers to achieve overall corporate sustainability. Based on the findings, a conceptual model is proposed to obtain sustained competitive advantage by developing sustainable dynamic capabilities and achieving corporate sustainability.

The article explores the impact of manufacturer brand innovation on retailer brands in grocery product categories,
drawing on literature from category management, power and product innovation. It is argued that the consumer
packaged goods literature has largely portrayed manufacturer brand innovation in relation to retailer brands as a
competitive tool that is employed against the retailer brands. The alternative view of manufacturer brand
innovation as an enhancer of retailer brands has not been fully addressed academically. The article further argues
that aspects of manufacturer brand innovation that enhance retailer brands have relevance for the determination
of strategic policies that govern the coexistence of the two types of brands in supermarket categories. The paper
offers a fresh perspective in explaining the coexistence of manufacturer brands and retailer brands in grocery
retail categories. Aspects of manufacturer brand innovation that positively impact on the welfare of retailer
brands play a strategic role

The article analyses historical trends in the development of private label and national brands using gradualist and punctuated evolutionary theories. The purpose of the article is to unveil patterns that would give fresh insights into the growth of private label in relation to national brands. The study makes use of qualitative and quantitative data on private label historical trends in four countries. While the literature has depicted private label share growth as gradual and incremental in nature, this study found that it is only on average that the yearly increase in private label share could fit the gradualist description. In reality, the actual process is not always gradual. Often, a period of gradual change and/or stability is followed by a punctuation, and vice-versa. The applicability of punctuated equilibrium theory to the growth and market share development of private label is supported by the results of this study.

Abstract:The aim of this paper is to contribute to the debate on the future of the brand management structure in fast moving consumer goods (FMCG)

Purpose The purpose of this paper is to investigate the relationship between consumers’ cultural values and their functional food perception. Design/methodology/approach The research is qualitative in nature and uses the grounded theory method. The data were collected through in-depth interviews with three ethnic groups, Anglo-Australian, Chinese and Indian ethnic groups in Australia. The constant comparative data analysis approach was used to analyse the interview text. Findings The results indicate that there is a relationship between consumers’ cultural values and their functional food perception. Functional food perception depends upon the consumers’ predisposition towards their culture, their motives for functional food consumption and the level of perseverance towards functional foods. Research limitations/implications The study includes only three ethnic groups and is qualitative in nature, which may limit its generalisability to the universe. The inclusion of more ethnic groups and additional sources of data could form directions for future research. Practical implications Functional food marketers can assess the kind of cultural values the ethnic groups in Australia uphold and capture those values in their marketing strategies. The cultural values in the framework could be used for the segmentation of functional food consumers. In a multicultural setting like Australia, segmentation of consumers based on the standard values would be more feasible and effective to target consumers spread across different ethnic groups but who uphold similar values. Originality/value The research has attempted to fill the gap in the existing literature about the relationship between culture and functional food perception. The latent variables in the theoretical framework proposed by the qualitative enquiry can be a good starting point for understanding the influence of cultural values on functional food perception and the development of a more comprehensive theoretical framework for functional food behaviour.