Game Studies and Gamification

Hulsey, Nathan

doi:10.1108/978-1-83867-937-820191002

Cited by 2 publications

(1 citation statement)

References 0 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Although the concept may seem new, the term "gamification" appeared on various online blogs between 2002 and 2008, where bloggers discussed their thoughts on gamification, citing the basic idea of adopting game mechanics and applying them to other online features to enhance engagement (Botra et al 2014). Hulsey (2019) offers an examination of the ontological standpoint of gamification concerning games, particularly emphasising critical studies. Gamification is a concept where many authors overlap, oppose, or run parallel to each other.…”

Section: Gamificationmentioning

confidence: 99%

The Impact of Gamification on Slovenian Consumers’ Online Shopping

Faganel,

Pačarić,

Rižnar

2024

Administrative Sciences

View full text Add to dashboard Cite

Gamification involves integrating game mechanics into non-game environments such as business intranets, online communities, websites, and learning management systems to boost participation. Its aim is to actively engage employees, customers, and other stakeholders, fostering collaboration, sharing, and interaction. Gamification is a relatively unfamiliar term in Slovenia. The objective of this study is to investigate the influence of gamification on Slovenian consumers, specifically how it affects the online shopping process and user engagement during purchases. To test the hypotheses, we used appropriate statistical tools: chi-square, Friedman, and Wilcoxon tests. The findings indicate that gamification’s strongest influence is not on the post-purchase evaluation phase but rather on the alternative evaluation phase. It is interesting that highly rated reviewers significantly influence product purchases in online stores, while consumers are unwilling to increase their spending on online purchases in exchange for gamification-related benefits.

show abstract

Section: Gamificationmentioning

confidence: 99%