“…Introducing (quantum) indeterminacy in social sciences, psychology, and perception has shown itself very fruitful to explain a wide variety of behavioral and perceptual phenomena ranging from quantum zeno effect in visual perception Atmanspasher et al to cognitive dissonance, preferences reversal, the inverse fallacy, or the disjunction effect (Atmanspasher et al, ; Busemeyer, ; Busemeyer & Lambert‐Mogiliansky, ; Busemeyer et al, , ; Danilov & Lambert‐Mogiliansky, 2008b, ; Franco, ; Lambert‐Mogiliansky, , ; Mura, ; Wang et al, ). I would like to stress that the stake is beyond just having a model that fits the experimental data.…”