Gamification and online impulse buying: The moderating effect of gender and age

Zhang, Lin; Shao, Zongshu; Li, Xiaotong; Feng, Yong

doi:10.1016/j.ijinfomgt.2020.102267

Cited by 138 publications

(130 citation statements)

References 116 publications

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“…Pembelian impulsif umumnya terjadi ketika konsumen merasakan dorongan untuk membeli produk tertentu tanpa pertimbangan yang matang (Zhang et al, 2020). Hal ini dianggap sebagai stimulasi perilaku konsumen oleh dorongan yang tiba-tiba, sering kali kuat dan terusmenerus untuk membeli sesuatu segera (Rook & Fisher, 1995).…”

Section: Pendahuluanunclassified

“…Perasaan senang konsumen ketika menelusuri e-store akan mendorong terjadinya pembelian impulsif. Hal ini sejalan dengan penelitian terdahulu yang menyatakan bahwa kenikmatan yang dirasakan memiliki pengaruh yang kuat terhadap pembelian impusif (Zhang et al, 2020). Terdapat efek dari hubungan antara kenikmatan berbelanja dan pembelian impulsif (Verhagen & Van Dolen, 2011).…”

Section: Gambar 2 Nilai Outer Loadingunclassified

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Faktor-Faktor Yang Mempengaruhi Online Impuls Buying

Fasyni

Budiarti

Lasmini

2021

JEBIK

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This study aims to analyze the factors that influence online impulse buying. The population in this study are people who have shopped impulsively at various e-stores in Indonesia such as Shopee, Lazada, Bukalapak and Tokopedia. The research sample size is 325 respondents. Data was collected by distributing questionnaires through social media and analyzed using Partial Least Square (PLS) with SmartPLS software. The results show that flow state, product affect and social interaction have a positive influence on online impulse buying so that the pleasure felt by consumers when browsing e-stores, positive (emotional) responses to products and social interactions can encourage the online impulse buying. Meanwhile, product risk has no effect on impulse buying, so product risk will not be related to the occurrence of online impulse buying. Online businessmen can encourage impulse buying by presenting attractive e-stores and providing communication space for fellow consumers through various media to be able to share information about products and shopping experiences. ABSTRAKPenelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi online impuls buying. Populasi dalam penelitian ini adalah orang-orang yang pernah berbelanja secara impulsif pada berbagai e-store di Indonesia seperti Shopee, Lazada, Bukalapak dan Tokopedia. Ukuran sampel penelitian adalah 325 responden. Data dikumpulkan dengan menyebarkan kuesioner melalui media sosial dan dianalisis menggunakan Partial Least Square (PLS) dengan software SmartPLS. Hasil penelitian menunjukkan keadaan mengalir, persepsi produk dan interaksi sosial mempunyai pengaruh positif terhadap pembelian online secara impulsif sehingga kesenangan yang dirasakan konsumen ketika menelusuri e-store, respon (emosi) positif terhadap produk dan interaksi sosial yang dilakukan konsumen dapat mendorong munculnya pembelian impulsif online. Sementara resiko produk tidak mempunyai pengaruh terhadap pembelian impulsif sehingga besar kecilnya resiko produk tidak akan berhubungan dengan terjadinya online impuls buying. Pelaku bisnis online dapat mendorong terjadinya pembelian impulsif dengan menghadirkan e-store yang menarik dan menyediakan ruang komunikasi antarkonsumen melalui berbagai media untuk dapat saling berbagi informasi mengenai produk dan pengalaman berbelanja.JEL : M31

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Section: Pendahuluanunclassified

Section: Gambar 2 Nilai Outer Loadingunclassified

Faktor-Faktor Yang Mempengaruhi Online Impuls Buying

Fasyni

Budiarti

Lasmini

2021

JEBIK

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“…Technology acceptance model-Wang et al [48]; Zhang et al [50]; Köse et al [55]; Yoo et al [66] Perceived ease of use of the gamified system which is found relatively high among online users who are mostly young has positive influence on their perceived enjoyment and perceived usefulness, which in turn leverage their intentions towards contributing to brand value creation.…”

Section: Theory Related Findingsmentioning

confidence: 99%

Gamification for Brand Value Co-Creation: A Systematic Literature Review

2021

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Gamification, commonly defined as the use of game elements in non-game contexts, is a relatively novel term, yet it has been gaining popularity across a wide range of academic and industrial disciplines. In the marketing field, companies are increasingly gamifying their mobile apps and online platforms to enrich their customers’ digital experiences. Whilst there has been a number of systematic studies examining the influence of gamification on user engagement across different fields, none has reviewed its role in brand value co-creation. Following a systematic literature review procedure via the online research platform EBSCOhost, this paper is the first to survey a set of empirical studies examining the role and impact of gamification on brand value co-creation. A final pool of 32 empirical studies implies the existence of four types of activities that are co-created by online users and positively influenced by gamification, namely: customer service, insights sharing, word-of-mouth, and random task. Moreover, this paper highlights the major game dynamics driving these activities, the key findings of each of the covered studies and their main theoretical underpinnings. Lastly, a set of noteworthy research directions for future related studies are suggested, comprising the exploration of novel game elements, and new co-creation activities related to corporate social responsibilities and physical commercial operations.

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“…Over the past decade, it is notable that the online promotional activities launched by online platforms have led to shopping carnivals for Chinese consumers and further for the consumers worldwide, such as Taobao's annual “Double Eleven” festival. And not surprisingly, part of the explosion in sales at the yearly shopping festival comes from provisional impulse buying (Zhang et al, 2020 ). According to Danish Habib and Qayyum ( 2018 ), impulse buying for Internet products is common in online shopping through websites and social media platforms.…”

Section: Introductionmentioning

confidence: 99%

Does Product Semantics Matter in Stimulating Impulse Buying Behavior for Internet Products?

Huang

Cai

2021

Front. Psychol.

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Design-driven innovation has become the source of the third-dimensional innovation driving force behind technology and outside the market, aiming to explore breakthrough innovation in product semantics for Internet products. This research tries to define the concept of product semantics and construct a consumer purchase decision model for Internet products with product semantic perception as the antecedent variable. In addition, how product semantics could stimulate consumers' expected regret and impulse purchase for Internet products is explained. The research finds that product semantic perception significantly affects consumers' expected inaction regret, which promotes their impulse purchase intention for Internet products; and expected inaction regret partially mediates between product semantic perception and impulse purchase intention. Self-control ability of consumers negatively moderates the relationship between their expected inaction regret and impulsive purchase intention for Internet products. Thus, the “non-use function” design of product semantics can effectively meet and lead the spiritual and cultural needs in hedonistic Internet shopping for consumers.

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Gamification and online impulse buying: The moderating effect of gender and age

Cited by 138 publications

References 116 publications

Faktor-Faktor Yang Mempengaruhi Online Impuls Buying

Faktor-Faktor Yang Mempengaruhi Online Impuls Buying

Gamification for Brand Value Co-Creation: A Systematic Literature Review

Does Product Semantics Matter in Stimulating Impulse Buying Behavior for Internet Products?

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