Gastronomy offer in a function of creation and co-creation of a recognized hotel brand: Illustrations from hotel Crni vrh

Abstract

The aim of the paper is to point out the possibility of the influence of the quality of the gastronomic offer in the restaurant of the hotel Crni vrh, on the creation or cocreation of the hotel brand. The quality items of the hotel's complete catering offer were analyzed and grouped by exploratory factor analysis into three factors (Food, Space and Personality). The results of the multiple regression analysis determined the contribution of two quality factors to the creation of the hotel brand. Also, the research came to the conclusion that the majority of visitors, after the experience gained, decide to come again to the rural and mountainous areas, and a smaller percentage to the urban environment. The importance of the research is reflected in the contribution of the existing literature, in the contribution to future more important research, as well as in finding strategic solutions for better hotel operations.

The influence of gastronomic offer and services on the branding of hotel Divčibare

“…All these elements are included in the restaurant product, which can be further broken down according to the needs of guests, in order to meet their requirements (Konuk, 2019). According to Chen & Chen (2014) a restaurant product includes the following elements: physical product (food and drink), service environment, quality of delivered service, location and price (Yi & Choi, 2012;Nirwandy & Awang, 2014;Gajić et al, 2022).…”

Gastronomy as an Effective Tool for Rural Prosperity - Evidence From Rural Settlements in Republic of Serbia

“…In this context, gastronomy represents a major link in the relationship between tourism and rural development (Cohen and Arieli, 2004). The national cuisine of Serbia is certainly a form of cultural tourism and heritage (Gajić et al, 2022b). Food can be a great attractor when it comes to areas that are dying, such as rural areas.…”

Analysis and prediction of tourist traffic in the Republic of Serbia after the pandemic

“…Every type of crisis, whether it is a pandemic, a weather disaster or war conflicts, has negative consequences on tourism, on the psychological state of tourists and on the decision to travel to countries that have been or are still affected by the risk of infection [22] [23]. Many tourists gave up their trip during the pandemic, even in countries that relaxed security measures and started accepting tourists [24] [2]. It is clear that every form of travel and staying indoors and close encounters with a large number of tourists increases the possibility of contracting the Corona virus [25][7].…”