“…Culture refers to the values and norms existing in an organization, which have been developed, shared and passed on from one to another (Davenport and Klahr, 1998). Research has proven time and again that creating a knowledge-friendly culture is imperative for smooth flow of information essential for knowledge-based value creation (Moffett et al, 2003;Lee and Choi, 2003;Wong and Aspinwall, 2005;Hung et al, 2005;Al-Busaidi and Olfman,2005;Akhavan and Jafari, 2006;Choy Chong, 2006;du Plessis, 2007;Tunc Bozbura, 2007;Basu and Kumar Ray, 2014;Palacios Marqués and José Garrig os Sim on, 2006;Zaim et al, 2007;Valmohammadi and Ahmadi, 2015;Appelbaum et al, 2014;Vanhala and Ritala, 2016;Lee et al, 2016;Gupta and Chopra, 2017). Development of an environment of mutual trust and collaboration positively affects inter-personal interaction, facilitates knowledge sharing, leading to better yielding knowledge processes and organizational effort.…”