Gaya Hidup Ngopi Sebagai Perilaku Konsumsi

Yugantara, Profil; Susilo, Rachmad Kristiono Dwi; Sulismadi, Sulismadi

doi:10.31538/almada.v4i1.1096

Cited by 7 publications

(6 citation statements)

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“…Selanjutnya penelitian serupa (Yugantara, 2021) juga menunjukan hasil penelitian bahwa ngopi pada saat ini merupakan sebuah icon gaya hidup modern dan dalam gaya hidup ngopi terdapat perilaku konsumsi yang bertujuan untuk mendapatkan prestise, gengsi, images, status sosial dan secara sadar atau tidak sadar yang akan membedakan diri individu dengan orang lain.…”

Section: Kemudian Padaunclassified

Fenomena Ngopi di Coffee Shop Pada Gen Z

Azzahra,

Abdurahman,

Alamsyah

2023

ssa

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This study aims to identify, describe and demonstrate the phenomenon of drinking coffee in a coffee shop for Gen Z in Tangerang City and to find out, describe and demonstrate the meaning of Gen Z in Tangerang City for the coffee phenomenon. The research method that will be used by researchers is qualitative research. The research was conducted using a qualitative descriptive research type with a phenomenological approach. Research data sources are divided into 2 (two), namely primary data sources and secondary data sources. data collection methods, namely observation, interviews and documentation. The triangulation used is source triangulation, data collection technique triangulation and time triangulation. Data analysis techniques used are Data Reduction (Reduction), Data Presentation (Display), and Drawing Conclusions and Verification (Conclusion). The results of the study show that there are several reasons why Generation Z engages in coffee activities at coffee shops. The reason for the Z generation to do coffee activities in coffee shops is based on the mind that needs peace and as a motive for entertainment for each individual. In relation to oneself, it is understood that drinking coffee is not just enjoying a cup of coffee, but drinking coffee in a coffee shop also provides a comfortable atmosphere for each individual. In connection with the public seeing how the views of other people towards informants and coffee activity in the coffee shop are also seen as things to establish good social relations and the meaning of coffee in a coffee shop is seen as something fun so that it can raise mood and mood, as well as a medium self-actualization as well as a medium in obtaining prestige values.

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Section: Kemudian Padaunclassified

Fenomena Ngopi di Coffee Shop Pada Gen Z

Azzahra,

Abdurahman,

Alamsyah

2023

ssa

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“…Pertumbuhan bisnis kopi di Indonesia telah menjadi fenomena yang tak terhindarkan, dan hal ini tidak terlepas dari tren gaya hidup Generasi Y dan Z. Para generasi muda ini menghabiskan sebagian besar waktunya untuk menikmati kopi, baik itu sambil mengerjakan tugas dan pekerjaan, bertemu dengan teman-temannya, melakukan pertemuan daring (meeting), atau bahkan hanya sekadar menikmati suasana kedai kopi (Yugantara et al, 2021). Fenomena ini semakin memperkuat eksistensi industri kopi di Indonesia, yang semakin berkembang pesat dari tahun ke tahun.…”

Section: Pendahuluanunclassified

Pengelolaan Pawon Luwak Coffe Borobudur Berbasis Wisata Edukasi

Amelia,

Prasetyo

2023

Metta

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Tourism has great potential to provide economic benefits to society, but can also cause environmental and social damage if not managed properly. Overcoming this requires implementing the concept of sustainable tourism. That is what Pawon Luwak Coffee Borobudur has done as an educational tourism-based coffee shop. Its existence has served as an example of an industry that provides coffee and shares knowledge by directly inviting people to see the process of making it. This research uses a descriptive method with a qualitative approach to explore in depth the process of managing a coffee shop based on educational tourism that has been implemented. The results and discussion in this research found that the educational tourism-based coffee shop management process has been implemented. Through detailed explanations by employees, they also act as tour guides to invite visitors to experience and gain knowledge about the process of making drinkable Luwak coffee. The management of the Pawon Luwak Coffee coffee shop based on educational tourism has the advantage of providing high quality Luwak coffee and providing a unique experience for visitors to see the process firsthand. Then the development of attractive educational programs requires improvements, such as collaborating with local communities in terms of production, environmentally friendly operations, employee skills development training, as well as evaluating sustainable practices that can be adopted. Managing a Luwak coffee shop based on sustainable educational tourism can provide economic benefits, promote environmental awareness, social networking, and become a positive example for the coffee industry as an alternative tourism in Indonesia. Based on the three pillars of sustainability, namely environmental, social and economic, it can be concluded that this coffee shop has become a positive example for the coffee industry as part of tourism in Indonesia.

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“…Hal ini berlandaskan logika konsumsi masyarakat yang telah berubah. Logika yang mendasarinya bukan lagi logika kebutuhan (need), tetapi logika hasrat (desire) (Yugantara et al, 2021).…”

Section: Kerangka Teoriunclassified

Nikmat Kopi dan Budaya Konsumerisme dalam Status Sosial Masyarakat Kota

Amrihani

Ritonga

2021

Warta Ikat. Sarj. Komun. Indones.

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Keberadaan kedai kopi (coffe shop) di Indonesia dalam tiga tahun terakhir terus meningkat hingga mencapai 3000 outlet pada 2019. Perubahan perilaku seseorang dalam mengonsumsi kopi terjadi tidak terlepas dari pengaruh iklan di media massa. Hal ini membuat perilaku seseorang menjadi konsumtif, terutama di kota-kota besar. Penelitian ini bertujuan untuk mengetahui perilaku konsumsi gaya hidup dan budaya masyarakat di Jakarta dalam mengkonsumsi kopi. Metode penelitian yang digunakan adalah pendekatan kualitatif. Peneliti mengeksplorasi hal-hal yang berkaitan dengan pola konsumsi konsumen pengunjung kedai kopi di Jakarta melalui suatu studi kasus. Hasil penelitian menunjukkan, perilaku konsumsi masyarakat peminum kopi di Jakarta bukan sekedar menikmati seduhan kopi, tetapi juga memamerkan eksistensi diri pada dimensi gengsi sosial, status sosial, eksklusifitas yang dibalut dalam gaya hidup metropolitan modern.

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Gaya Hidup Ngopi Sebagai Perilaku Konsumsi

Cited by 7 publications

References 0 publications

Fenomena Ngopi di Coffee Shop Pada Gen Z

Fenomena Ngopi di Coffee Shop Pada Gen Z

Pengelolaan Pawon Luwak Coffe Borobudur Berbasis Wisata Edukasi

Nikmat Kopi dan Budaya Konsumerisme dalam Status Sosial Masyarakat Kota

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