M en are often characterized as unwilling to ask for help when they experience problems in living. Popular stereotypes portray men reluctantly asking for directions when they are lost, having difficulty sharing vulnerable feelings with friends and family, and avoiding seeking needed help from professionals. A large body of empirical research supports the popular belief that men are reluctant to seek help from health professionals. Men are less likely than women to seek help for problems as diverse as depression, substance abuse, physical disabilities, and stressful life events (Husaini, Moore, & Cain, 1994;McKay, Rutherford, Cacciola, & Kabasakalian-McKay, 1996;Padesky & Hammen, 1981;Thom, 1986;Weissman & Klerman, 1977). The empirical research and the pervasiveness of popular beliefs about men's help seeking raise important questions for psychologists and other social scientists. Why do many men have difficulty asking for help? How are masculinity norms, stereotypes, and ideologies related to help-seeking behavior? How can psychologists and other health care professionals integrate an understanding of social norms and ideologies about masculinity into an analysis of men's use of health services?We consider the utility of existing work on men's help seeking from three perspectives. First, to what extent is the study of men's help seeking grounded in theoretical frameworks that can account for the variable ways in which men do or do not seek help from health care professionals? Second, do existing theories lead to empirically testable predictions about the determinants of help-seeking behavior? Third, how well do existing approaches provide a foundation for developing interventions that facilitate adaptive help seeking from mental and physical health care providers? Because the majority of previous work has focused on help sought from health professionals, we limit our analysis to this type of help seeking, although we recognize that people seek help in a variety of less formal ways. In addition, because help seeking is often an important step toward resolving numerous problems in living, it is a crucial link in the chain of effective health care service delivery. The study of men's help seeking thus has direct implications for bettering men's and women's lives, reducing national health care costs, and developing effective interventions informed by a psychology of gender. 1 It also exemplifies some of the critical theoretical and methodological issues facing the psychology of men and masculinity more generally.To provide a context for addressing these issues, we begin by briefly reviewing the literature on sex differences in seeking help for a variety of problems in living. We then consider theory and research on the relationships between masculine gender-role socialization and help seeking. We evaluate the ability of both bodies of work (a) to contribute to the development of coherent theoretical frameworks that specify the psychosocial processes governing men's help seeking, and (b) to provide a useful theoretic...