“…In this essay, by drawing on my fieldwork experience at a community organisation problematising food surplus and food waste in Aotearoa New Zealand, I call for more activist research in the neoliberal academy through activist performativity. I build my argument on the scholarly conversations about postcapitalism (Gibson-Graham, 1996, 2006), alternative organising (Just, De Cock, and Schaefer, 2021; Parker and Parker, 2017; Zanoni et al, 2017), critical performativity (Fleming and Banerjee, 2016; Reedy and King, 2019) and activist turn in critical management studies (Alakavuklar, 2020; Contu, 2018, 2020; Grosser, 2021; Prichard and Alakavuklar, 2019; Prichard and Benschop, 2018; Weatherall, 2021). As a case of activist performativity, I present the practice of ‘bridging’ to inspire and invite my colleagues to engage more with alternative/non-capitalist practice(s).…”