“…For example, the average franchise entrepreneurship can lead to four jobs (Department of Commerce, 2008). The franchise literature encompasses studies based on organizational form (Fernández-Barcala et al, 2022;Kaufmann & Stanworth, 1995;Vazquez-Suarez et al, 2022), management strategy (Gillis et al, 2011(Gillis et al, , 2020Weaven et al, 2014;Zheng et al, 2020), decentralized location (Michael, 2000), operational risk (Michael, 1996;Pizanti & Lerner, 2003;Wong, 2021), franchise system (Cox & Mason, 2007;Sawant et al, 2021), standardized franchise systems (Kaufmann & Eroglu, 1998;Ketchen et al, 2011), and the selection of franchisees (Ghantous & Das, 2018;Wang & Altinay, 2008). This indicates that franchise research is an important area for entrepreneurship management.…”