Generating Cultural Personas from Social Data: A Perspective of Middle Eastern Users

Salminen, Joni; Şengün, Sercan; Kwak, Haewoon; Jansen, Bernard J.; An, Jisun; Jung, Sin‐Ho; Vieweg, Sarah; Harrell, D. Fox

doi:10.1109/ficloudw.2017.97

Cited by 20 publications

(11 citation statements)

References 22 publications

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“…These tools enable the sharing of knowledge, awareness, interaction, information, news, political, media and facts related to Middle Eastern culture; this occurs globally as well as among the students in these countries. Therefore, this reinforcement has changed the mindset of Middle Eastern students in regard to technology, sustainability, and culture ( Alshoaibi, 2019 ; Nasrallah and Sarkis, 2020 ; Salminen et al., 2017 ).…”

Section: Contribution Of New Theoretical and Practical Findingsmentioning

confidence: 99%

Use of social networking in the Middle East: student perspectives in higher education

Issa

Alqahtani

Al‐Oqily

et al. 2021

Heliyon

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This study aims to determine the benefits, risks, awareness, cultural factors, and sustainability, allied to social networking (SN) use in the higher education (HE) sector in Middle Eastern countries, namely Jordan, Saudi Arabia, and Turkey. Using an online survey, 1180 complete responses were collected and analyzed using the statistical confirmatory factor analysis method. The use of SN in the Middle Eastern HE sector has the capacity to promote and motivate students to acquire professional and personal skills for their studies and future workplace; however, the use of SN by tertiary students is also associated with several risks: isolation, depression, privacy, and security. Furthermore, culture is influenced by using SN use, since some countries shifted from one dimension to another based on Hofstede's cultural framework. The study new findings are based on a sample at a specific point in time within a culture. The study findings encourage academics to include SN in unit activities and assessments to reap the benefits of SN, while taking steps to mitigate any risks that SN poses to students. Although other studies in the Middle East examined the use of Learning Management System and Facebook in, HE as a means of engaging students in discussions and communications, however, this study contributes a better understanding of the benefits and risks, awareness, culture, and sustainability, associated with the use of SN in the HE sector in the Middle East. Finally, the paper concludes with an acknowledgment of the study limitations and suggestions for future research.

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Section: Contribution Of New Theoretical and Practical Findingsmentioning

confidence: 99%

Use of social networking in the Middle East: student perspectives in higher education

Issa

Alqahtani

Al‐Oqily

et al. 2021

Heliyon

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show abstract

“…Researchers are increasingly developing methodologies for DDPs (McGinn and Kotamraju 2008;Zhang, Brown, and Shankar 2016) and automatic persona generation (An et al 2018a;An et al 2018b), mainly due to the increase in the availability of online user data and to increase the robustness of personas given the alternative forms of user understanding (Jansen, Salminen, and Jung 2020). DDPs typically leverage quantitative social media and online analytics data to create personas that represent users or customers of a specific channel 1 (Salminen et al 2017). Regarding the development of DDPs, for the generated pictures to be useful for personas, they need to be 'taken for real', meaning that they do not hinder the user perceptions of the personas (e.g.…”

Section: Data-driven Persona Developmentmentioning

confidence: 99%

Using artificially generated pictures in customer-facing systems: an evaluation study with data-driven personas

Salminen

Jung

Kamel

et al. 2020

Behaviour & Information Technology

Self Cite

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We conduct two studies to evaluate the suitability of artificially generated facial pictures for use in a customer-facing system using data-driven personas. STUDY 1 investigates the quality of a sample of 1,000 artificially generated facial pictures. Obtaining 6,812 crowd judgments, we find that 90% of the images are rated medium quality or better. STUDY 2 examines the application of artificially generated facial pictures in data-driven personas using an experimental setting where the highquality pictures are implemented in persona profiles. Based on 496 participants using 4 persona treatments (2 × 2 research design), findings of Bayesian analysis show that using the artificial pictures in persona profiles did not decrease the scores for Authenticity, Clarity, Empathy, and Willingness to Use of the data-driven personas.

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“…With the application of multiple physical media devices represented by flexible screens and transparent screens, the information display of smart vehicles can appear in almost all areas inside and outside the vehicle. For example, Active-Matrix Organic Light-Emitting Diode, as a new generation of display panels, breaks the limitations of traditional rectangular screens, can realize special-shaped screen cutting and meet different design requirements [25][26][27]. At the same time, AMOLED has both flexible characteristics, which may subvert the current design concept of onboard display screens, so that it can appear in smart vehicles in a broader range and more forms.…”

Section: A Research On Intelligent Ivismentioning

confidence: 99%

Design Framework and Intelligent In-Vehicle Information System for Sensor-Cloud Platform and Applications

et al. 2020

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Sensor-Cloud System (SCS) integrates sensors, sensor networks, and cloud for managing sensors, collecting data, and decision-making. Smart transportation based on sensor-clould is constantly improving. The sensor cloud has promoted the industrialization of the IoV and has also brought the Internet of Vehicles (IoV) into a new research stage. SCS permits the users to utilize Platform as a Service (PaaS), and provider offer several environments to users for the development of applications, which enhances the user driving experience. However, many users have concerns with the Sensor-Cloud Platform(SCP) and the environment. Furthermore, to save sensor resources, we propose a novel design model and method for Invehicle information system (IVIS) in the framework of SCS, which can optimize the SCP user experience. Our contribution contains three main aspects: Firstly, we extract the new features presented by the IVIS under the Sensor-Cloud environment; Secondly, we establish a mapping between the IVIS and user needs, and innovatively propose the SCP-oriented experience element level scheme; Finally, An IVIS design method based on experience element is proposed. Furthermore, this research establishes a mapping between user experience elements and intelligent IVIS design features in the SCS environment and proposes an innovative IVIS model.

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Generating Cultural Personas from Social Data: A Perspective of Middle Eastern Users

Cited by 20 publications

References 22 publications

Use of social networking in the Middle East: student perspectives in higher education

Use of social networking in the Middle East: student perspectives in higher education

Using artificially generated pictures in customer-facing systems: an evaluation study with data-driven personas

Design Framework and Intelligent In-Vehicle Information System for Sensor-Cloud Platform and Applications

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