Generation Y Consumer Shopping Styles: Evidence from South Africa

Abstract

The buying behaviour of Generation Y consumers has been a marketing concern for many marketers and researchers. This

Generation Y Attitudes towards Shopping: A Comparison of the Czech Republic and Slovakia

“…Generation Y possess a great purchase power and therefore it has become a crucial segment for marketers (Sox, Kline and Crews, 2014). Members of this generation are able to spend their money quickly (Parment, 2013;Pentecost & Andrews, 2010;Mandhlazi et al, 2013). Understanding differences of one generation from another can lead to creating the effective marketing strategies (Parment, 2013).…”

The Impact of Generation X, Y, Z and Lifestyle in Selecting Preference Retail Mediated by Brand Image Variable

“…Generation Y has huge purchasing power and therefore has become an important segment for marketers [35]. This generation is able to spend their money quickly [11,36,37]. Generation Y is the second largest generation group that grows influenced by brands [38] and materialistic [39].…”

Factors Influencing Generations Y students’ Attitude towards Online Shopping

“…Existing research have focused on social media consumption, advertising credibility across media channels (Jordaan, Ehlers & Grove, 2011), cellphone consumption Koutras 2006), materialism and status consumption (BevanDye et al, 2012), cross-cultural differences (Lynton, April & Asluridge), shopping styles (Mandlazi, Dhurup & Mafini, 2013), and the influence of colour (Muller, 2011).…”