Generation Y Perceptions and Expectations of Food Quality Labels in the Czech Republic and Poland

Velčovská, Šárka; Hadro, Dominika

doi:10.11118/actaun201866010325

Cited by 10 publications

(8 citation statements)

References 21 publications

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“…The representatives of the small, medium, and large businesses expressed an opinion that the large number of food labels on the Czech market might be problematic (Figure 3), as suggested by Chalupová et al [30], Sadílek [4], and Velčovská and Hodra [33]. However, examining a possible correlation between whether the respondents were striving to obtain another label and what shortcomings they saw in the current labelling systems (Table 4), we found out that the food producers were inclined to apply for more labels, even though they saw some mild shortcomings in the food labelling systems they had joined.…”

Section: Discussionmentioning

confidence: 99%

“…Czech food producers have reacted to the lasting trend on the market, increasing their interest in the labels that could become their competitive advantage [32]. However, Velčovská and Hadro [33], who compared respondents' perceptions and expectations of food quality labels in the Czech Republic and Poland, suggest that Czech consumers consider the number of food quality labels too high, finding them confusing. Consumers hence only pay limited attention to them when buying food [4,34].…”

Section: Introductionmentioning

confidence: 99%

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Food Labels (Quality, Origin, and Sustainability): The Experience of Czech Producers

et al. 2020

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Food labels allow producers to promote the unique selling points of their products and help consumers buy products with value-adding qualities. The aim of the present article is hence to explore Czech food producers’ expectations and experience with selected food labels. The selection was narrowed down to enterprises that had succeeded in the certification processes within the food labeling systems of European quality and origin labels (protected designation of origin (PDO), protected geographical indication (PGI), and traditional specialty guaranteed (TSG)), as well as schemes that fall under the remit of the Ministry of Agriculture of the Czech Republic, such as Klasa (Česká potravina/Czech food, Regionální potravina/regional food, and BIO). The research was made using an online questionnaire in January–February 2018, and was focused on determining possible discrepancies in expectations that the companies had before applying for quality/origin labels and their actual experience with the labelling systems, the benefits they had gained, and their overall experience with the labels. To compare the respondents’ expectations and their actual experience, both the non-parametric Wilcoxon test and t-test were used. The results show that the respondents positively evaluated the effects of marketing communication, but their expectations had been higher than what they experienced.

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Section: Discussionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Food Labels (Quality, Origin, and Sustainability): The Experience of Czech Producers

et al. 2020

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“…A further proof stated by Velčovská and Hadro (2018), is given by the minimal labels' food quality awareness of consumers during grocery shopping.…”

Section: Differentiation Strategies From Food Mncs and Dual Quality Foodmentioning

confidence: 96%

Dual quality food: A negative social externality or a competitiveness opportunity?

Sisto¹,

Pellegrini²,

Sala³

2019

AGR ECON-CZECH

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In recent times, consumers and politicians from Central and Eastern Europe complain that some food products sold in their regions are of lower quality and less healthy if compared to those sold under the same brands in Western Europe. This situation, that concerns exclusively food produced and sold under even well-known multinational brands, is brought back by many food Multi-National Companies to the necessity to adapt their products to local tastes and gastronomic traditions. Many tests and studies carried out at European level prove poorer-quality products offered by Multi-National Companies to Central and Eastern Europe consumers even if with the same packaging and prices (or even more expensive) of Western countries. This is a very novel issue, and to the best of our knowledge, there is not any scientific paper yet dealing with this issue. Therefore, the aim of the study is to add new knowledge to this field and to shed light on the multiple aspects linked to dual quality food. The analysis, essentially theoretical, has pointed out that in addition to the traditional problems of market failures, there can be positive implications in terms of opportunities of competitiveness for multinational food companies.

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“…Internationally, the origin of the product labeling can impact the perceptions of the consumers of every age group (Velčovská and Hadro 2018). It has been shown that country of origin effect varies with the consumers belonging to different countries (Insch and McBride 2004).…”

Section: Country Of Originmentioning

confidence: 99%

Cues Speak Louder Than Words: Empirical Evidence from Consumer Market of Pakistan

Javeed¹,

Khan²,

Khurshid³

et al. 2019

Preprint

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The aim of this study is to probe into the impact of extrinsic packaging cues (brand name, price, country of origin and precautionary label) on the quality perceptions of the consumers when the intrinsic qualities are not experienced yet. Consumer knowledge is used a moderator in the study. The study also aims to investigate the influence of the consumer knowledge as a moderator on the relationship between food packaging cues and perceived product quality. Survey was conducted using mall intercept method (n= 478) with a self- administered five point Likert scale questionnaire in Rawalpindi and Islamabad. SPSS and PLS were used for analyzing the data. In order to ensure the internal consistency of the variables Cronbach’s alpha was used. Among all the variables which were studied in theoretical framework, precautionary label came out to a strong extrinsic in contributing to the formation of product quality perceptions. Additionally, brand name and Price are also considered as important quality determining extrinsic cues. On the other hand, Country of origin as an extrinsic cue turned out to cast no impact on the quality perceptions in Pakistani consumer market. Among the interaction paths, consumer knowledge held a significant role for brand name and country of origin with perceived product quality. This study comprises of number of research limitations. The mall intercept method was utilized in which sample control is difficult. The data was collected from Rawalpindi and Islamabad which might pose a problem for generalizability. Along with the limitations, this study presents horizon for the future researchers by presenting a model of research which could be extended to other marketing contexts. The research revealed that, the schema of extrinsic packaging cues cast a deep impact on the product quality perceptions. The results imply that practitioners need to embed the extrinsic cues much intelligently as they tend to produce prior to the usage quality perceptions regarding the product. This study puts forth a significant understanding regarding the utility of extrinsic packaging cues in the determination of product quality perceptions. The paper provides insights from Pakistani market.

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Generation Y Perceptions and Expectations of Food Quality Labels in the Czech Republic and Poland

Cited by 10 publications

References 21 publications

Food Labels (Quality, Origin, and Sustainability): The Experience of Czech Producers

Food Labels (Quality, Origin, and Sustainability): The Experience of Czech Producers

Dual quality food: A negative social externality or a competitiveness opportunity?

Cues Speak Louder Than Words: Empirical Evidence from Consumer Market of Pakistan

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