Generation Z Within the Workforce and in the Workplace: A Bibliometric Analysis

Abstract

This article aims to improve the knowledge on Generation Z as employees within workforce and in the workplace, as well as on the main thematic trends that drive the research on the topic. To this end, and using bibliometric techniques, a sample of 102 publications on this subject from Web of Science between 2009 and 2020 is analyzed. Research discusses the most published and most cited authors and journals to have a broad view of the context of the subject. Later, through a longitudinal view, the study mainly focuses on analyzing the evolution of thematic clusters, to assess the progress of the themes, as well as the network around the principal motor cluster of each period. The obtained results suggest a hardly developed topic, which started to draw attention in 2018, while still having a wide margin for growth. The core of research on the topic has evolved around “Generation-Z” “generations,” “workplace,” “management” and “attitudes,” “leadership,” “career,” or “learning-teaching-education,” although a low keyword stability among periods was noted. There is a need for further development on a variety of aspects regarding this generation and the labor market, as the study shows a clear orientation toward management and generational diversity within the workplace.

Graduate Employability of Business Students

“…Our results support past findings that suggest that these new generational cohorts of workers value career development prospects the most, when selecting an employer, which may have implications for recruitment and retention strategies of organisations (Egerova et al 2021). They are more willing to move on quickly if their career development, good working environment, and other needs they care about are not met (Benitez-Marquez et al 2022). In general, developing a passion and ability for self-regulated, self-directed lifelong learning is critical to lifelong employability.…”

Attracting Gen Z workforce: the effects of organizational social media policy

“…Because Gen Z members want greater freedom of expression and greater openness (Benitez-Marquez et al, 2022), they may view social media policy not only as a document for workplace behavior guidance but also as an indicator for the fundamental communicative rights they value. Depending on whether a company promotes or prevents social media usage at work, Gen Z may view it as a cue that affirms or denies their freedom of speech and other communicative rights at the workplace.…”

Cybersecurity among University Students from Generation Z: A Comparative Study of the Undergraduate Programs in Administration and Public Accounting in two Mexican Universities

“…Several studies have researched Generation Z as well as its predecessors to detect any similarities and differences between them-albeit, more often, this generation has been compared with Generation Y rather than Generation X [4], [5]. These "Zennials" are also known as "children of the internet," "digital generation," "digital natives," "media generation," "post-millennials," "iGen," "Gen Zers," or even ".com generation" [2], [6].…”