1986
DOI: 10.1002/smj.4250070304
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Generic business strategies, organizational context and performance: An empirical investigation

Abstract: Some of the common organizational requirements prescribed for generic business strategies of cost leadership and differentiation are empirically examined in a study consisting of 69 business units. The results suggest the fit between business unit strategy and the internal organization of multi‐business companies does have an effect upon business unit performance.

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Cited by 416 publications
(247 citation statements)
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“…A sales focus strategy would include market penetration tasks in an industry segment. A differentiation strategy would suggest variables centered on product superiority and attributes (Hill 1988;Hrebiniak and Joyce 1985;Jennings and Lumpkin 1992;Miller 1988Miller , 1989White 1986). Furthermore, a strategy may be proactive, looking for measureable opportunities, or reactive, looking for multidimensional problems or threats (Ansoff 1975;Mintzberg 1973).…”
Section: Scanning Variablesmentioning
confidence: 99%
“…A sales focus strategy would include market penetration tasks in an industry segment. A differentiation strategy would suggest variables centered on product superiority and attributes (Hill 1988;Hrebiniak and Joyce 1985;Jennings and Lumpkin 1992;Miller 1988Miller , 1989White 1986). Furthermore, a strategy may be proactive, looking for measureable opportunities, or reactive, looking for multidimensional problems or threats (Ansoff 1975;Mintzberg 1973).…”
Section: Scanning Variablesmentioning
confidence: 99%
“…Porter (1980Porter ( , 1985, contudo, entende que esta posição não é sustentável no longo prazo (salvo em raras e temporárias circunstâncias especiais) e, portanto, não deveria ser considerada na tipologia. Esta posição de Porter tem sido criticada em diversos estudos teóricos (Faulkner & Bowman, 1992, Hill, 1988, Wright, 1987e Wright & Parsinia, 1988) e empíricos (Dess & Davis, 1984, Miller & Dess, 1993e White, 1986, que identificaram empresas bem sucedidas que se utilizavam simultaneamente das estratégias de diferenciação e de liderança em custo em um ou mais de seus segmentos-alvo de produto-mercado.…”
Section: Estratégia -Impactos Da Privatização Sobre As Estratégias Counclassified
“…A number of studies discusses the measures used for operationalising strategic orientation (Conant et al, 1990;James and Hatten, 1995;Shortell and Zajac, 1990), Porter's competitive strategy (Dess and Davis, 1984;Miller and Friesen, 1986;White, 1986) and the resourcebased view (Azzone et al, 1995). The measurement of strategic orientation may be accomplished using the self-typing paragraph approach that is commonly used in strategic management research (eg James and Hatten, 1995).…”
Section: Conceptual and Empirical Implicationsmentioning
confidence: 99%