“Generic” packaging — a possible solution to the marketing of tobacco to young people

Carr‐Gregg, Michael; Gray, Alan

doi:10.5694/j.1326-5377.1990.tb126323.x

Cited by 12 publications

(8 citation statements)

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“…Dr Gerry Karr appears to be the first person to have formally proposed the idea in a motion presented at a Canadian Medical Association annual general meeting in June 1986, (20) and David Sweanor, a Canadian tobacco control activist, was recommending it to politicians in 1988. (21) Over the next decade, the proposal received some attention from researchers and advocates in Australia (David Hill and Ron Borland and colleagues) (22), New Zealand (Park Beede, Rob Lawson, Mike Shepherd and Michael Carr-Gregg, (23)(24)(25)(26) and a considerable amount of attention in Canada (27,28).…”

Section: Early Advocacy For Plain Packsmentioning

confidence: 99%

Removing the Emperor's Clothes: Australia and tobacco plain packaging

Chapman¹,

Freeman²

2014

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Cover design by Miguel Yamin To Nicola Roxon, former Australian Health Minister and Attorney General; to her staff, and the executive and staff of the Australian Department of Health; and to all our colleagues with sincere thanks for your inspiring leadership, resilience and determination in making public health history and saving many, uncountable lives from tobacco-caused disease. Contents Foreword ix Abbreviations xiii Introduction xv 1 Early advocacy for plain packs 1 2 Prevention on a new government's agenda 15 3 Why the industry cares so much about packaging-the silent salesman 35 4 Tobacco industry arguments, strategies and tactics 57 5 Plain packaging-why now? And why Australia? 6 Legal challenges, massive costs 7 Evaluating the impact of plain packaging 8 The future References Index vii 1 The best single reference for very detailed information on all aspects of tobacco control in Australia is www.tobaccoinaustralia.org.

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Section: Early Advocacy For Plain Packsmentioning

confidence: 99%

Removing the Emperor's Clothes: Australia and tobacco plain packaging

Chapman¹,

Freeman²

2014

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“…Almost 20 years ago it was suggested that restrictions in tobacco advertising would only be partly successful as the ‘pack itself is a powerful form of advertising’ 1. These words have proved prescient as the pack has indeed emerged as the primary marketing tool in jurisdictions with tight marketing controls.…”

Section: Tobacco Packaging As Promotionmentioning

confidence: 99%

Tobacco packaging as promotion

Moodie

Hastings

2010

Tob Control

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Almost twenty years ago it was suggested that restrictions in tobacco advertising would only be partly successful as the ‘pack itself is a powerful form of advertising’. These words have proved prescient as the pack has indeed emerged as the primary marketing tool in jurisdictions with tight marketing controls. In the UK, for instance, following the introduction of the Tobacco Advertising and Promotion Act between 2003 and 2005, which banned all forms of tobacco advertising and promotion, the pack has became the main marketing driver. Moodie and Hastings explain how UK tobacco industry marketing documents from between 1995 and 2000 both predicted the increasing importance of the pack in the face of marketing restrictions and highlighted the different ways the pack can be employed to promote the product, via what they refer to as value, image and innovation (or gimmick) packaging

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“…To create a niche for their brand, manufacturers must strive to distinguish it from a field of hundreds. They do this by creating a brand image or brand personality [ 2 ]. The brand image is the sum of the product characteristics, advertising, promotion, package design and pricing.…”

Section: Introductionmentioning

confidence: 99%

Cigarette package design: opportunities for disease prevention

DiFranza¹,

Clark²,

Pollay³

2003

Tob. Induced Dis.

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ABSTRACT. Objective: To learn how cigarette packages are designed and to determine to what extent cigarette packages are designed to target children. Methods: A computer search was made of all Internet websites that post tobacco industry documents using the search terms: packaging, package design, package study, box design, logo, trademark and design study. All documents were retrieved electronically and analyzed by the first author for recurrent themes. Data Synthesis: Cigarette manufacturers devote a great deal of attention and expense to package design because it is central to their efforts to create brand images. Colors, graphic elements, proportioning, texture, materials and typography are tested and used in various combinations to create the desired product and user images. Designs help to create the perceived product attributes and project a personality image of the user with the intent of fulfilling the psychological needs of the targeted type of smoker. The communication of these images and attributes is conducted through conscious and subliminal processes. Extensive testing is conducted using a variety of qualitative and quantitative research techniques. Conclusion: The promotion of tobacco products through appealing imagery cannot be stopped without regulating the package design. The same marketing research techniques used by the tobacco companies can be used to design generic packaging and more effective warning labels targeted at specific consumers.

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“Generic” packaging — a possible solution to the marketing of tobacco to young people

Cited by 12 publications

References 0 publications

Removing the Emperor's Clothes: Australia and tobacco plain packaging

Removing the Emperor's Clothes: Australia and tobacco plain packaging

Tobacco packaging as promotion

Cigarette package design: opportunities for disease prevention

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